Essays on Sales Staff

Learning Activity # 01

In the contemporary business settings, the purpose of marketing is to make your product available where your customers are. Apparently, your target customers are dispersed everywhere due to the emergence of several information transmitting mediums. Modern business requires a holistic marketing approach, which facilitates reaching the target market customers by all means while ensuring that the right message is communicated to the right audience. Nowadays, people have advanced technological gadgets like smart phones, tablets, and laptops, and have greater accessibility to information. Therefore, apart from newspapers, magazines, television, and radio, they are also frequently using social media, web pages, ...

Executive Summary

The background for this paper is the analysis of the "Large Technology Company" referred to as LTC hereafter. The paper looks at the LTC's requirements for an ERP system recommends a suitable ERP solution for the company. Due to the growing complexity of the business environment in most industries and the increased globalization and the resulting internationalization, managing and utilizing information effectively is very important for the success of modern companies. Managing the whole operations requires IS that can integrate both external and internal information into readily available and usable forms. ERP systems are being used by many companies ...

Well-planned marketing is always vital for launching the new service. First and foremost, it is of great importance to build up the channels through which the company will communicate with the customers. There are great differences between the people of different ages. Internet will be especially helpful for communication with the young customers. In the meantime, the older and more conservative customers should be approached differently. Personal offline conversation is likely to be the most effective way of communicating with such customers. The same thing concerns advertising – online advertising should be targeted at the young customers and traditional advertising ...

Summary

Hailey Coleman, a woman studying business at Ryerson wants to launch her own business motif Damn Heels. As a business student she knows she needs to do some research and analysis before she launch her business so she hired three business analysts, Michael Edminson, Osama Turch and Hyein Choie in order to get some recommendations and quantitative results for her business and the market she wants to aim in her venture. Mrs Coleman is thinking about developing foldable flat wear enclothes woman visiting South Bank London. Her idea is that women can rest up their feet in a night ...

In this paper, we will discuss and describe the application of statistics and probability theory to a real world problem. The purpose of this essay is to demonstrate various statistical skills and retrieve clear and useful information from the Springdale Shopping Survey data. We are working only with variables from 18 to 25. These variables reflect the importance of eight attributes of the customers’ choice in the chosen shopping area. The following variables participate in our research:

Easy to return or exchange goods

High quality of goods Low prices of goods Good variety of sizes or styles The sales staff is helpful or friendly Convenient ...

Abstract

The study has sought to analyze the data of Apple Inc. and realize the relationship between sales revenues and sales, general and administrative expenses and research and development expenses. It has employed regression and correlation analyses. Results indicate that both sales, general and administrative expenses and research and development expenses relate positively with sales revenues.

Introduction

S G& A is the initialism used in accounting and business to refer to sales, general and administrative expenses, which are major components of non-production costs in a company’s income statement (Warusawitharana, 2015). Selling expenses are direct and indirect expenses incurred in selling, ...

Introduction

The case concerns the need to strike a balance between two proposals the company in 2008. The first proposal was by Michael Harvey, who championed for an increase in consumer expenditure by $225, 000. In the increase of consumer spending, the corporate advertising as well the trade allowances would stay at the same levels of the previous year. The other proposal was by John Bott, which stood for an increase in administration allowances by $135, 000. In other words, the company was to employ new sales representatives, who would work on the services for new customer accounts that had ...

Findings3

Conclusion5 Introduction With sales decreased by 30% in the last three years, it is imperative to uncover why the store is not selling as much as it used to. Any store that has decreased in sales by that much in such a short period of time will not remain open for much longer. Losing 10% in sales steadily every year for the past three years will surely lead to bankruptcy if that trend continues and if some major changes regarding the decrease in store sales is not addressed. After having once been a leader in the market, it is ...

Introduction

Founded in 1924 in Chicago by a group of hardware store owners, Ace Hardware is a highly specialized store focused on home repair and hardware needs . The store is formatted and laid out like a supermarket but the retail chain sells only hardware and related items. Ace Hardware is one of those stores that do not leave any strong impressions especially to young students. One goes to the store buy something, and leave. Sometimes, one does not even remember the place. Perception can be very neutral neither good nor bad.

Store Layout Analysis and Observations

As a hardware store, Ace does not seem to ...

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Best buy is one of the most successful companies in the USA, which has survived in the market despite the ever changing and market environment. Additionally, it has successfully contended with its rivals such as Walmart and Amazon. There are reasons as to why Best buy has achieved sustained competitive advantage. The company has established and maintained a well-trained sales personnel who are extremely knowledgeable about the products that they are offering to the customers (Loeb). To attain this, the company had to invest in the sales staff ...

Introduction

The learning organization is constantly transforming itself as it changes to accommodate the current members. The members shape the organization to react and proactively respond to the changes in the business vertical and environment. Team learning can be the goal of a learning organization or the converse may be true that the learning organization fosters team growth. As in any organization that is business driven the profits of a company very often depend on the ability of a business to change appropriately to adopt policies and procedures to remain competitive. This paper will focus on the organizational culture that ...

Introduction

The measurement of performance in any business is very important. However, most businesses fail to measure performance. This may be because such businesses have not considered putting up elaborate performance metrics that promote performance in the first place leave alone measure it. A performance metric in an organization is simply a specific measurement or quantitative guideline that can be referred to when assessing whether an organization is improving or diminishing. Measurement metrics include satisfaction of its customers, achievement of its organizational goals and whether its employees are excellently discharging their duties (Fairholm & Farber, 2009).

Part 1

There are many possible underlying ...

Introduction

The current era of entrepreneurship is known as the era of technology and industrialization as both of these things are some of the essentials for the growth of an entity. Organization is a place in which number of departments work together for the achievement of a single and pre-specified goal in particular and among them, the name of Marketing department is one of them (Burrow, 2008, pp. 22-29).

Marketing department is the one which is used to present the products in front of the customers and it is one of the most effective departments from the viewpoint of an organization. There ...

Part A: 1: Stay and do nothing

In my opinion I will adopt this attitude in a situation where I either don’t have any personal interest or the responsibility of the situation is upon someone else. This attitude best suits these two situations due to the reasons that we should not try to get involved in some situation for changing anything where we don’t have any interest as we can get into trouble from any negative outcome of the involvement. Similar is the case when someone else is responsible for the outcomes of any approach in a situation.

An example of such situation include a workplace where a ...

Introduction

The migration of systems to better and higher operating systems are an issue of concern for many organizations. It is in the quest to have higher performance in the organization. This paper will focus on migration to Windows 8. The migration will improve the performance and the quality of the business processes that are provided in any company. Windows 8 is the latest operating system that was released by Microsoft in October 2012. It was developed is that it would be easier to upgrade to it from previous operating systems. The migration has been made easier. Like any other ...

BottleRocket Wine and Spirits Student’s Name

The importance of quality of services provided by sales personnel is decisive for any retail business. In fact, it is sales representative who makes the initial contact with customers, guides them throughout their visit to the store and hands them the selected product on their leave. Companies rely heavily on their sales people in terms of the creation and maintenance of positive corporate image. Whether a shop assistant is too pushy, pretentious, ignorant or non-caring, the impression made will linger in customers’ minds even for a longer time than if the customer service provided is flawless. According to the CSM statistics, “ ...

Introduction

Ethics is the study of understanding whether what we do is good and right (Manikutty, Being Ethical p. 19). Speaking of work and business ethics, we can certainly say that it is an amalgamation of proper work policies and practices regarding several business decisions and issues that are related to production, sales and marketing. This case deals with the ethics policy of XYZ Inc. After a good and commendable effort by the company’s HR department and the top management, the company now has a dedicated Ethics Officer and a proper Code of Ethics in place. However, XYZ Inc. faces a serious ethical ...

Introduction

Ethics refers to the judgment of an individual on deciding right and wrong. During the decision making in corporations, the individuals are expected to make ethical decisions in order to ensure a morally “right” culture throughout the company. Other than various functions that an organization practices, ethics has also emerged as a key role when it comes to dealing with a corporation. (Ethical business practices: A Cadbury Schweppes case study, n.d.).

Need for “ethical officer”

Corporate ethics is a subset of corporate leadership, culture and the various programs that a company runs. According to a recent research conducted by Massachusetts-based Ethics Officer Association, the employees rated human resource department ...

Introduction

Competition in the global market is continuously rising and increasing customer’s expectation. Companies are deploying all their efforts to satisfy the changing requirements of the customers and to gain competitive advantage. Advancing technology makes customers aware and informed that directly impacts their level of expectations from any company. Therefore, it is important for all organizations to focus of effective customer service. Customer service plays a major role in the success of retail business where sales executives directly deal with the customers. This paper intends to discuss the necessity of training program in retail organization by elaborating on different ways ...

Introduction

This paper reports the results of hypothesis test conducted on eleven variables captured in the Springdale community shopping survey. The null hypothesis was rejected in nine out of the eleven variables analyzed.

Analysis

- Mean and standard deviation

Springdale Mall

Mean = 3.813 Standard deviation = 1.064

Downtown

Mean = 3.407 Standard deviation = 1.124

West Mall

= 3.287 Standard deviation = 1.183 - Hypothesis testing

Springdale

Null hypothesis: H0: µ = 3.0

Alternative hypothesis: H1: µ ≠ 3.0

T-calculated = (- ∆) ÷ (/) Where ∆ = 3.0 9.360 T-critical = 1.655

T-calculated value is greater than upper t-critical value

Null hypothesis is rejected Downtown Null hypothesis: H0: µ = 3.0

Alternative hypothesis: H1: µ ≠ 3.0

T-calculated = (- ∆) ÷ (/) Where ∆ = 3.0 4.432 T-critical = 1.655

T-calculated value is greater than upper t-critical value

Null hypothesis is rejected ...

Abstract. 3

Background 3 Methodology 4 Results 5 Discussion 7 Conclusion. 7 Recommendations. 8 Reference List .. 9 Abstract The paper shall present a comprehensive information on how the impact of globalization has influenced the retail businesses of Oxford City. In this study, the retail sector of Oxford is made up of Gloucester Green Market, Covered market and High Street market which ensure that the supply chain is effectively met within the City. However, this study shall mostly dwell on the food service markets where globalization is believed to have had a greater significance in ...

Abstract

A lot of effort has gone into research in the field of marketing. There are numerous scholarly and peer-reviewed articles available in the print and electronic media today. What makes this paper so interesting is that it juxtaposes a number of papers written by eminent personalities who have contributed to making our understanding of the subject more reasonable. On the question of who would be a better professional sales person, Barrows (2007) talks about the dynamic market forces such as global competition, changing customer expectations, and new communication technology necessitating the need for a more knowledgeable person, while Ichniowski et al. (1996), ...

Voice over Internet Protocol or VoIP is greatly making its way into various businesses. Many business Chief Information Officers (CIOs) salivate over this technology’s many benefits. VoIP helps meet several business goals. VoIP reduces a lot of the operation cost. This is evident in the reduced amount of expenditure on the employee salaries as well as telecommunication costs. Many businesses are searching for ways of improving efficiency while at the same time cutting costs without the quality of their services getting sacrificed. Phone services are always crucial in a business operation; it allows communication with clients as well as potential ...

Executive summary

The use of iPads in carrying out business sales activities has gained a lot of popularity. At Jardine Pipes Company the sales team uses iPads in increasing their sales forces and gaining more consumer reputation. The following is a report about a research carried out to investigate the impact of using iPads at JArdine Pipes Company’s sales force. The research analyzed the cost of iPods versus the traditional laptops in terms of hardware systems. Second, the research analyzed the access to information using iPads and finally, an analysis of other companies using the iPad technology in sales. Moreover the report gives ...

SWOT analysis is a strategic planning tool used in evaluating an organization’s strengths, weaknesses, opportunities and threats (SWOT). To effectively carry out a SWOT analysis, the specific objectives of the business must be identified as well as both the external and internal factors which are unfavorable or favorable for the accomplishment of the organization’s objectives. This paper is concerned with carrying out the SWOT analysis of La Maison de Qualit's Department Store.

La Maison de Qualit's Department Store

Located in one the metropolitan area in Marseille, France, the store is managed and owned by Pierre Fournier. It specializes in men, women, cologne, furniture, cosmetics, children, ...

Communication Plan:

Riordan Manufacturing is planning to change existing customer management system. Presently sales employees are using different ways to manage their customer’s information. The company is planning to implement a uniform customer management system to maintain customer information. This change needs to communicate internal stakeholders of the company. While deciding upon communication channel and activities we need to consider that chosen activities should be able to communicate messages properly.

Selection of Channels:

There are mainly two types of communication channels exist in the organization; Formal Communication Channels: message in such channels flows from top to bottom, in a proper hierarchy. In formal channels ...

Balanced Scorecard Implementation

Introduction Rainbow Lighting Ltd manufactures light bulbs for both wholesale and retail sale. Since being acquired by the German company Eindnacht GmbH, issues of quality, profitability, customer perception and staff morale have come to light. Costs have also been incurred through the need to recall a faulty item in recent times. Rainbow Lighting Ltd has identified a number of areas that require improvement and has been given two years by its parent company to reach new benchmarks, to avoid operations being entirely transferred to Germany. Rainbow Lighting’s Managing Director has suggested the use of a Balanced Scorecard (BSC) in the ...