Introduction
Perfect competition, monopolistic competition, monopoly and oligopoly are different forms of markets, which consists of different features in terms of competitiveness, liquidity, efficiency. The competitiveness of each market type has an impact on the decisions made by the financial managers. Each market presents different challenges for firms operating in the markets and finance managers need to identify these challenges and counter with effective strategies. Finance managers operating in different forms of market competition need to consider different challenges that come along with the different market forces. This paper will analyze the biggest challenges faced by finance managers in different ...