Essays on Schipper

Executive summary

The stock price of Southern Cross Media Group Limited did not show any reaction to the announcement of the 2015 financial results. The stock price increased days before the announcement and the day after the event but declined two days after the announcement. Financial analysis of firm indicates that it has a strong liquidity, and this has improved over the last five years. Its debt to equity ratio has increased due to the capital reduction in accordance with the relevant statute. The year 2015 saw a decline in the profitability of the company although this did not affect the ...

Executive Summary

The paper represents the business plan of an innovative idea that is to introduce training facility center in Florida. There is high scope in the market due to the availability of a large number of cops. The training center will provide all the related facilities to the individuals that can be availed in the training centers. It is the new concept to provide a platform to the trainees for their self-practice. Effective marketing strategies are required to attract customers towards this new center. Sales strategy is prepared that is to provide membership by paying off a subscription fee once. ...

Internal Analysis of McDonald’s Corp.

Introduction McDonald’s is the biggest chain of hamburger fasts food cafes around the world with over 50 million consumers. The corporation was started in 1940 by two brothers in San Bernardino, California (McDonald’s. com, 2016). Today, McDonald's is the leader in global food service retail with around 35,000 locations in more than 100 nations. However, most of its worldwide restaurants are owned and operated by independent local business people. Additionally, the alignment strength in McDonald’s is its franchisees and suppliers. This system has been the reason for the long-term success of the corporation. In the ...

Liquidity Analysis

The liquidity data for the firm is shown below: The current ratio is a test to see if the most liquid assets of the company are able to cover for its short term liabilities if they should all fall due together. Its formula is current assets divided by current liabilities. Thus the current ratio is an indication of whether or not the firm is able to meet its short-term obligations (Stickney, Schipper, Weill and Francis 2012). From the data above, one can see that in the past five years, the company has indeed been able to cover for its ...