Table of Contents
Introduction and Executive Summary
3
Spa Services
4
Past Personal Experience at Mandarin Oriental Spa
4
Target Market for Mandarin Oriental Spa’s Spa Services
5
Survey
7
Critical Examination: 4 of the 7Ps of Marketing
10
Recommendations
11
Introduction and Executive Summary
At some point in our lives, we should have used at least one service product to satisfy our needs or to do something that we aren’t capable of doing without that particular service product. One of the most common issues being tackled in the service industry is people’s perception about services. Many argue that a service isn’t really considered a product but we are going to prove to you the truth behind this issue. Today, many economic identities are already using the SAAP or the Service as a ...
