Women and Gender Studies
In advertisement one for CoverGirl, it is made clear women should make an effort to get full, healthy looking eyelashes via CoverGirl products in order to be noticed by a man, as well as to feel, “more womanly.” It perpetuates a few stereotypes toward women, including the classic idea that women should wear makeup to be noticed, as well as the idea that women must wear makeup to achieve femininity. Women who do not want to wear makeup or do not feel comfortable wearing makeup may be negatively impacted by this advertisement. A Toys R Us advertisement may not ...