Introduction
With globalization, the markets have opened up. Companies are expanding to untapped markets to gain more market share. When companies plan to expand overseas, it is important for them to understand the market, environmental factors, and legal aspects and develop marketing strategies accordingly. For the purpose of the assignment, the US Based MNE that is selected is Red Lobster and the country where the company would be entering through FDI is China. Set up in 1968 by Bill Darden, Red Lobster is now a subsidiary of Darden Restaurants Inc. Based in US the company has its restaurants in Canada as ...
