Introduction
Star Bucks Coffee targets every person who loves beverages, coffee being the major product. Thus, the target market can be young and old, male or female and from any region. However, to achieve its target and face off competition, it has to apply several marketing strategies that aim to make their product widely known, thus, advertised largely.
Personal Selling and Direct Marketing
Personal selling is one of an advertising trait that the Coffee shop needs to apply, which will serve as the best tool in terms of convincing the consumer. Personal technique involves direct approaching of the target market by a marketing representative of the ...
