Essays on Semiotics

Art has traditionally been used to act as a means through which various messages are conveyed. The ability of an artist is often gauged through the capacity to communicate a given message effectively through his/her piece of art. Architecture is no different, with architectural work being used to send messages of their own. Gandelsonas and Eisenman make an attempt to explain how architects can broaden the scope of architectural work from emphasizing on functionality and aesthetics to being a medium of communication. According to Eisenman, the intersection of semiotics and architecture comes with the effort of finding a balance ...

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...

Where Old and New Media Collide

Human culture has often grown through word of mouth, legends, and through interaction with other civilizations and cultures. The convergence of the bygone eras has long since given way to the current modes of media that are used to mainstream information to much larger and more diverse populations. These populations are now able to absorb and process mass amounts of information at an alarming rate that begs for a continual flow of information so as to appease the masses. In order to placate the growing number of viewers and users that seek to access this information the media of ...

Vince Gilligan’s crime/family drama Breaking Bad (2008-2013) is often cited as one of the greatest television shows ever made, one of the best examples of the era of prestige cable drama. Telling the story of science teacher-turned-meth-cook Walter White (Bryan Cranston) and his burnout assistant Jesse Pinkman (Aaron Paul), Breaking Bad’s serialized narrative, layered performances and dedication to dynamic visual storytelling elevate it in ways not enjoyed by most cable dramas. Perhaps one of the most presentational and ambitious episodes of the series is the tenth episode of season three, “Fly,” directed by Rian Johnson. A classic ...

Introduction

There is no doubt that advertisements have meaning: this is the fundamental purpose of advertisements in today’s culture—to impart meaning on the viewer. However, through a thorough understanding of semiotics, it becomes clear that sometimes the meanings contained in advertisements are deeper and more complex than they seem at first glance. Everything that is produced in culture has a cultural meaning—some things, however, are much more culturally resonant than others (Chandler). Some thinkers have even suggested that all cultural realities and productions can be understood as a kind of cultural communication—and that this communication may ...

(Student’s Full Name)

Peter Eisenman explains that modernism “‘changed the relationship between man and object away from an object whose primary purpose was to speak about man to one which was concerned with its own objecthood’” (qtd. in Eisenman 234). In addition, Eisenman indicates that the building, influenced by the principles of architecture, is able to communicate about its “‘objecthood’” through a system of symbols (qtd. in Eisenman 234). Hence, based on a critical assessment of the writings of Eisenman and Mario Gandelsonas it can be said that the idea of perceiving edifices as being similar to textual ...

Van Lier’s ecological approach examines the learning process holistically by looking at the behavior of teachers and learners. The author places emphasis on the interaction between the two as way of enhancing the use of language. This approach explores the interaction in social, physical and symbolic level. The Ecology and Semiotics of the Language Learning by Van Lier offers a detailed overview of the ecology of the learning of language. It encompasses various concepts such as semiotics, self, emergence and pragmatic effects of an ecological view regarding the use of language in the classroom. Also, Van Lier’s ...

Semiotics can increase one’s interpersonal communication competence by allowing them to learn how to interpret the signs and symbols found in daily life since most of the people based from what stated in the lecture tend to construct their own intensional meanings from signs and symbols. Sebeok summed up that it is important to learn the notion of signs for it allows the transmission of information between two species, whether referring to their existence, information communication, as well as interpret other information from other sources. Saussure’s defined sin as the tangible part of semiotics which can be ...

Abstract

In an attempt to discuss the aspects of how marketing and advertisements have shaped people’s psychology, mood and attitude, a number of the preexisting literatures have been reviewed as a way of attempting out the severity and the gravity of the matter. There are quite a lot about the issues, with some touching on the currents trends, some digging into the issue of IMC and impact of social media. However, the topic still calls for a number of researches from the scholars and other practitioners.

Anghelcev, George, and Sela Sar. "In the Mood for the Right Kind of Social Marketing Communication." Journal of Social Marketing 4.1 (2014): 38-57. ProQuest. 10 Oct. 2014

In the above journal, George Anghelcev and Sela Sar argue that how effective a social marketing communication is ...

- What was your favorite film viewed in the class this semester and why?

I would mark out Reservoir Dog by Quentin Tarantino as my favorite because I am a worshiper of his creative activity. I liked it because once one had seen it he would never forget the scenes. Tarantino supposed the scenes to be disturbing and he succeeded. I do not like violence, but I like the way the scenes in the film were organized. I believe that the film leaves no one indifferent due to black humor used and Tarantino’s unique narrative style. Also, particular attention should be paid to social context of the film meaning the relationships between black ...

SubjectDate

Introduction 3 Semiotics 3 Exegesis 4 Structural Semiotics 5 Differences and similarities between semiotic and exegetical preaching 7 Importance of Semiotics in the Bible 9 Importance of exegesis in Bible 10 Proper use of semiotic in effective preaching 11 Conclusion 13 The art of preaching using semiotics Introduction In the religious context, preaching is the duty of every person who has belief in God and scriptures. Some people accept this duty and leave their homes to preach in the way of God; those people are called preachers. It ...

INTRODUCTION

This project is undertaken to find out how natural user interfaces can enhance the use of devices for illiterate people. This is given the fact that the rate of illiteracy is an issue of concern in South Africa and the world over. This chapter will focus on previous research which have been carried out and the gap that is lacking in this field. It is important to understand the work that has been carried in order to research on what is still lacking in this field.

What is Natural user interfaces?

A natural user interface (NUI) is a system for human-computer interaction that the user ...

- Describe a full entry in the OED A complete entry in OED does not only provide the meaning of particular English words; instead, the entries are distinctively represented based on their value, the background or the history they have behind each phase of evolution that it took for such work do be developed. This is the reason why OED is often used when trying to decipher a particularly classic literature that uses old English terms or at some point symbolic phrases that are based on critical principles of semiotics. - A) Describe the English major rule in Cartoon ...

This paper seeks to establish the use of technology in the investigation of cognitive processes. Cognitive processes are the mental functions of intuition, sensing, feeling and thinking. These functions divide along the lines of; processes of perception and processes of judgment. Sensory and intuitive processes help the brain in perceiving the environment and collecting information. Thinking and feeling processes apply in making appropriate decisions as may be required of the situation. Owing to the immense value of cognitive Processes to humanity, it is important that they are apparent. The use of technology has changed the manner in which ...

I. INTRODUCTION Systemic-Functional Linguistics, otherwise known as SFL, is a theory of language and language structure that is separate and distinct from the other theories of language that have arisen in the field of linguistics. Systemic-Functional Linguistics is a theory of language that is focused on the theory of language function as a method for language evolution and derivation (Halliday, 2005, pp. 133--135). Systemic-Functional Linguistics accounts for the syntax of any given language structure, but it is more concerned with the function of the language as the central issue within the analysis (Halliday, 2005, pp. 133--135). Halliday (2005), the first linguist ...

Paul Heyer begins the work on the history of communication from the analysis of his understanding of the Enlightenment as a separate period and of its historical value. He points out that John Locke’s Essay on Human Understanding can be chosen as an indicator to frame the period of Enlightenment. He continues the thought about the Age of Reason claiming that for the first time science and reason focused on the comprehensive examination of elements of human nature, society and history. Such point of view tended to differentiate itself from the theological and abstract metaphysical systems that took place ...

Abstract

Psychology is the backbone of the marketing discipline, since it provides the framework that the marketing individual should use to promote advertise and sell a product (Anghelcev et al., 2014). Thus, a marketing individual should be a position to read the consumers needs and design products which will meet these consumers’ needs (Shin, 131). Additionally, the marketing department should be able to learn the behavior of a group of individual and identify what product can meet all their needs, and they can identify themselves through the product or services. According the book “Fashion statements: Communication and culture” by Barnard (16) the marketing department ...

Structuralism and Semiotics within Film

Abstract Many works of film theory utilise the tools of structuralism and semiotics to imbue a work of art with meaning. Films in this paper will be defined broadly to include matter (celluloid), technique (from camera style, cutting, and editing choices), and final product (the end result which is a movie). Structuralism is the employment conventions, similar to the way language builds meaning in communication, to convey a purpose or meaning. The components of film that can be used in structuralist film theory include, but are certainly not limited to, lighting, cultural references, symbolism, angle and shot duration. Through using these ...

Introduction

Gender roles continue to play a significant role in different cultures throughout the world. These roles have changed over time to give a reflection of society’s opinion. Gender is regarded as an important component of social order (Correa 183). It has been constructed and maintained socially into femininity and masculinity through important social processes and experiences. “Smell +”, a project by Jimmy Loizeau and James Auger shows gender analysis and semiotics. The project reveals that gender, as a socially constructed societal component, plays a big role in gender analysis and semiotics. According to Fryer (1), smells may evoke certain memories or moods that ...

Effectiveness

Effectiveness

Introduction

Knowing the principles of building an effective marketing strategy is core success factor in development of any kind of business. Broadly speaking, marketing strategy is a combination of marketing purposes and marketing plan that is sometimes determined as Marketing Mix (4 p’s Marketing). Understanding Marketing Mix of the Company helps understand marketing strategy used for gaining competitive advantage (Ferrell and Hartline, 2012). For the purposes of the current paper Sports Direct International was chosen. The paper will be devoted to the analysis of Marketing Mix used by the Company and analysis of success factors that help increase its ...

Introduction

Advertisements and media information is developed to communicate certain information and appeal to potential customers, and existing customer. However, the meanings of such advertisements and media differ across individuals depending on how people read the signs and the background of such advertisements. Therefore, advertisements signs can be said to be polysemic, which means that such signs have different interpretations. The analysis of an advertisement can be done through textual analysis or through semiotics. Textual analysis can be defined as the making of an educated guess and making different varying interpretations on a certain text on an advertisement. On the other ...

IKEA 25th Anniversary

IKEA 25TH ANNIVERSARY Introduction Recently, more attention is paid to public relations rather than advertising. A good public relations plan can help improve relations with media and stakeholders of a company. The 25th anniversary of IKEA in UK is an excellent opportunity to promote values of the Company and improve public relations. The aim of this public relations campaign is to strengthen positive image of the Company, increase sustainability awareness, and increase sales of furniture.

Company Profile

IKEA Company in UK is a Swedish-based Company founded in 1987. The Company offers a wide range of functional home furniture at low prices. Currently, ...

Semiotic reading involves the art of reading and interpreting signs thus assigning them particular meanings and themes (Elam, 2002). Semiotics is categorized into three branches. The syntactics which involve the study of signs and their mutual relationship, pragmatics which studies the effect the relations between signs have on people and semantics that denote the relationship between a given sign and its referent (Elam, 2002). In this particular cinematic frame, the branch of semiotics to be employed in bringing out the meaning inherent in the frame is syntactic. The cinematic frame denotes a political meeting that is fully dominated by men. ...

Signs and symbols have always affected the human behaviour that the study of these elements has become an important part of various fields such as communication, arts, advertising and marketing. The everyday life is governed by codes and symbols but majority of us do not realize the impact they have in our lives. Semiotics is the study of signs and symbols, especially as elements of communicative behavior (Streeter, 2005). Various industry professionals use Semiotics to affect human behaviour, in particular, the way in which people make decisions. A good example is the marketing and advertising industry. Different signs and ...

Question 1

Identify what methodology (ies) are being employed in this analysis of Leonardo da Vinci's "La Joconde," and explain why/how. What questions might other methodology (ies) ask about this particular work?

Formalism: - a formal approach has been taken towards this image. Several physical properties have been engaged so as to disclose the function and meaning of this work. Also, intrinsic beauty is the main idea behind this work. The image has a slight smile (slight lips opening at the mouth corners) which was considered as a sign of elegance. A delicate atmosphere dominates this image with perfect interaction of light and shade, ...