Essays on Service Marketing

Businesses often turn to service marketing as a means of differentiating themselves from competitors or substitutes. The companies target the intangible aspects of the transaction process such as product delivery, superior customer services, rapid feedback programs, B2B services, rental services, amongst others. Martha White (2017) in “Traveling Is Stressful, but Do It With Us, Companies Say” examines how corporations use service marketing to boost their sales and expand the consumer base. The article is useful since it brings out various forms of service marketing which are utilized by hospitality and travel organizations to make journeys and vacations less stressful. ...

[Client’s name] [Institutional Affiliations] The article by Hitesh Bhasin is one of the latest news update on the service marketing. The article is directly related to the field of study, and it is very thought provoking. That is why I chose it. It is said in the article that services have zero inventory. This article made to think about the non-recurring services and the peculiarities of the service marketing in this case. Once given services are sold forever. The service business perishes, so the marketing strategy in this sphere should be built accordingly. That is also meant that ...

Introduction

Delta Airlines is an international Service corporation that was incorporated in 1934. Initially, Delta focused its activities on the transport of agricultural produce but as it grew and expanded it adopted other market strategies. Essentially, Delta headquarter is based in Atlanta and it operates a fleet of more than 700 aircrafts and a worldwide population of more than 80000 employees (Sky team, 2016). The company targets over 160million customers annually, and a range of 350 destinations in over 60 countries (Sky team, 2016). The services offered by the airline include a world class airline loyalty program, sky miles frequent ...

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

Introduction

Service marketing is a specific type of promotion of services that a business makes to its customers and clients. It is the promotional aspects that include the techniques that might be used to further and advance the reputation and notoriety associated with that product and/or service. This paper explores the concept of service marketing within eight experiences, and utilizes three service marketing constructs to examine how effectively said companies are marketing to consumers.

Methodology

For this particular research, both primary and secondary data were utilized. Primary data collection was an essential element of this report and was gathered by documenting ...

Introduction

The strategy is the purpose and direction an organization takes to get to its future and achieve long-term goals. It involves motivating trustees in the organization to engage meaningfully with the external environment. The organization, thus, matches its diverse capabilities with the needs of the stakeholders. An organization and in this case the MacDonald has a strategy that determines how the business relates to the outside world. It also determines how the organization will take every opportunity to innovate, improvise as well as make improvements. MacDonald should have a strategy that concentrates on priorities, making sure that the organization’ ...

2015 A

Section B

Answer B1: Branding No matter if the business is small or large, branding is regarded as one of the most significant aspects of a good business. There are products and services associated with every business. These products and services have to be differentiated from those of competitors by providing a unique name, a logo, a slogan which can be simply known as a brand. The brand is basically the identity given to a brand which makes it stand out from similar offerings in the domestic and international market. Customers build their perceptions on brands. The stronger and ...

Literature Review

Companies have been looking into broader perspectives which go beyond the 4p’s of marketing since the 1970’s . In the modern day, employee customer interface is a concept that is being considered by most businesses. This concept affects the people involved in the business processes and how they interact with each other. This was first implemented through service and marketing and merged both the marketing and the management departments . The employee customer interface assists the company to shed light on other aspects of the business such as service customer and service marketing, among others. The employee's experience at ...

Marketing has been my childhood dream career, and I am now ready and prepared to undertake duties and responsibilities of a professional service marketer. My future roles in the service-marketing career will involve establishing effective and efficient marketing strategies that improve the organization's competitiveness. In the contemporary business world, things keep changing because of advancements in technologies and daily innovations happening worldwide. People are likely to rely more on technology for communication and other business transactions in the future that they do today. Hence, I will utilize skills, and knowledge gained both in class and through practice to develop ...

Marketing Services

The commodities and services are commonly referred to as products in the market. Although similar strategies are often employed in marketing products, marketing of services tend to differ from the promotion of goods due to a host of factors. Tangibility is a principal difference between goods and services, which makes the marketing of the two products to vary(Greechie, 2016). Whereas goods refer to objects that are created, stored, and marketed, services are the output of an individual’s work or a group of people. Companies such as Adidas are famous for manufacturing goods while Freight Forwarding companies are ...