Marketing mix consists of four elements that are product, price, place and promotion. It is known as one of the most important factors in marketing that can help to market the right product to the target audience. Marketing mix can be used for any product or service in any area and sports is not an exception. Sports marketing managers control each element’s strategy of the marketing mix separately. The only difference is that in sports marketing instead of place there is distribution. Therefore, the next paragraphs are focused on product, place, promotion and distribution (Shank). So, the goal ...
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Management in Sporting Industry
Management in Sporting Industry Sports industry has been prominent in recent years, making it possible for people who are naturally attracted to sports to pursue sports-related courses in various fields that suit them. To make it even more interesting, women have also been involved in internationals sports particularly football, drawing more attention towards international football. The fact that women are also engaging in international football is a positive aspect to all people across the world especially women, to see that they can actually do what they love and what they are most passionate about. On the same note, even ...
1.0 Chapter 1 Introduction 1.1 Background and Rationale of the Research The industry of construction is not only a key player in the national economic growth; but also a crucial sector affecting the economic and social welfare of citizenry, particularly in its primary function in providing reliable and decent shelter. It is viewed as one of the most essential sector to highly contribute to the growth of an entire economy at the provincial, national and international levels (Artto & Kujala, 2008). In the recent years, cost modelling and estimation for construction projects have attracted major attention of several research scholars. ...
Therapeutic recreation is a form of health practice that is focused on interventions to make people with disabilities to feel better. These interventions aim at improving their cognitive, social and physical functioning as far as any disability is concerned (Coyle and Shank 102). The definition of the word ‘disability’ is not clear to many people. Disability is seen to involve a lot of other things other than what is commonly known and perceived by most people as a disability. The Americans with Disability Act defines a person with disability as “anyone that has physical or mental impairment which limits ...