Introduction
Lululemon Athletica Inc. is a luxury yoga and an athletic sportswear corporation that was founded by Chi Wilson. The company has been under intense pressure from its clients, critics as well as the media due to several public relations disputes that have developed over a few years ago. According to this case, the first issue occurred in 2005 when Wilson made remarks concerning his belief regarding the legitimacy of child labor. This made the firm experience a loss of clients. Consequently, the occurrence of a continuous changing value in the stock market, and a great act of criticism. The ...