Introduction
Contemporary business environment makes companies compete in new, creative and more innovative ways, which enable sustainable competitive advantage through intangible assets. While some time ago, radical and breakthrough innovation could guarantee the leading position of the company, the reality of today’s business illustrates the ease of imitability of physical assets and tangible resources. Recognizing the need to differentiate itself through human capital, transition knowledge and unique proposition to the clients, companies more and more focus on flexibility and adaptability to the external market requirements and constantly changing customer expectations. With the above in mind, the investment I technology ...