Couse
General Literature Review Branding of products involves itself with more than just retailing in the market segment. It is a series of positioning oneself to the customers in the market scene. This allows the customers to determine and affirm the correlations between the firm and the consumer. All consumers are brands oriented; their consumption patterns dwell mainly on the branding of its products. Consumers seek to purchase the brands from different producers and not necessarily the product; this is due to the nature of the rationality of the consumers. This gives them the maximum level of satisfaction on their ...