Essays on Shopping

I believe it is the middle class who is most affected by cybercrime in the United States for its members tend to use the money they learn to shop online especially when it keeps them from actually having to travel to the store. The convenience of online shopping also helps middle class families who have more than one child that needs to be watched thus making it even more difficult for parents to go to the grocery store without a whole lot of fuss. The lower class, on the other hand, does not make the same kind of money ...

Defining E-Commerce

E-commerce is a form of conducting business over an electronic network, most preferably the internet. It is a process involving the online interaction between the buyer and the seller or between two entrepreneurs characterized by online exchange of money.

Factors leading to the rise in the number of consumer shopping online

A huge number of people today have access to the internet compared to the number a decade or two ago. A large number of online users leads to more people preferring shopping for consumer goods online because entrepreneurs offer their products at lower prices that the normal higher-retail shops. Second, the efficiency and effectiveness of online shopping contributed to the ...

I. Company Overview The apparel industry is a highly competitive and almost exclusively based on image. As fashion becomes "fast", i.e. designing and selling apparel becomes more for masses as opposed to a conventional haute couture model, established and emerging players alike are competing over an increasingly powerful market segment, namely Millennials, who continue to shape business across different industries. Forever 21 is one notable example of apparel companies competing, primarily, over Millennial customers. Forever 21, operating in seven countries in addition to Europe, is a notable example of an established apparel player adapting to continuous changes in apparel ...

Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App (Student’s Full Name) Field Research Plan to a Best Buy Store to Determine who will be the Best Customers to Use Sales Mobile Phone App

Description of the Space at Best Buy

The location of the Best Buy store that I chose to visit is the store located at Miami International Mall. I thought this store would be the best store for me to check out this store because it has a mobile trade-in center and it sells many mobile phones. Since the ...

Logistics

Chapter 5 Social Media and-Communication-Tools 1. Social media is a fairly new communication tool in the history of business. For people who grew up with Facebook, Twitter and other forms of talking to people electronically understanding how to use social media as a communication tool for a project is easier than for older people on a team. Social media seems like the opposite of face-to-face until a project member remembers that another person is on the other side of the message sent. Communication management boils down to make sure the right information reached the right person when they need ...

Strategic planning refers to the process of defining an organization’s direction on how to run the business towards achieving a set goal. These include, but are not limited to, objectifying allocation of resources towards achieving this strategy, set priorities, strengthening daily operations, establishing common goals to be attained by the employees and other stakeholders among other crucial aspects an organization is willing to accomplish. It is usually systematic and sequential, additionally, shapes and guides the vision of the organization (Data, 2010). This essay aims to elucidate a case of strategic planning by the Jo-Ann Stores, Inc. Jo-Ann stores, ...

The project objective is to build the world’s largest indoor ski resort which is located in a desert inside of Dubai. This means that a dedicates team of engineers, and other workers have to go against all the odds and give tourists the fun they deserve by ensuring that this project would be able to support skiing in the desert. This means that almost everything has to be artificial starting with the slope and not to forget the snow. The overall objective is not only to encourage investment but also to promote tourism in the area. The ski ...

Introduction

Nordstrom, Inc. is the company of interest in this discussion. Nordstrom, Inc. is an upscale retailer native to America that sells brand name and private label accessories and apparel merchandise. Initially, the founders started the company in 1901 as a shore store. Since then, the company has grown tremendously, and is now offering a variety of products and services beyond shoes including fragrances, cosmetics, and jewelry. Throughout this report, Nordstrom’s brief background, financial overview, business sector, target market analysis, business operations as compared to competitors, as well as strategies to sustain the business will be discussed.

Company Overview

Nordstrom, Inc. ( ...

A. Beyond the merits of the case, the chances of Edie in winning this case depend completely on the investigation of the behaviour of the defendant as the reasonable person in the similar conditions. This approach is regarded as the main pillar of the tort law that is used for the determination of the liability between the parties during legal proceedings. With that, it should be noted that there are several cases when the applicant faces difficulties in proving fault for slip and fail accidents. There are several conditions that should be met established and proved in order to ...

Capstone Project [Phase]

Computer and Information Science Sharjah Higher Colleges of Technology Literature Review Introduction The project aims to create a website for a restaurant that is yet to incorporate online applications into its functional operations. It is imperative for the restaurant to have a website for allowing customers to see all the foods and drinks on offer without necessarily going to the stores and also for allowing them to pay for their orders on online platforms using their credit cards. Additional advantages the ability to view pricing of varied items alongside the delivery times and pictures of the varied food items ...

The animated Commercial of Brawny Paper that incorporates a cover version of "Lean on Me” starts off with a woman shopping and as she approaches the shelves packed with Brawny paper, the animation which resembles a man on the brawny pack starts singing. Some of the words from the song are such as “You can lean on me, when you need something strong”. The rest of the commercial features three women, one making a drink, another washing utensils, while the last one together with her daughter are cleaning some fruits. The commercial also features a man painting while his ...

ABSTRACT

The businesses today have identified the need to focus more on customer and the key to retain customer is through development of customer relations. CRM or customer relationship management is based on the idea that loyal customers are profitable for the company. The loyalty has been identified by several researchers to be linked to the level of satisfaction of customers. Organizations require attracting the customers, developing relations so that satisfaction is ensured and retain customers by maintaining the relations. Due to intense rivalry and competition, businesses require focusing on building stronger customer base by promoting goodwill and providing them ...

Introduction

Customer experience management (CEM) is an important strategy that focuses on consumer perspective as it seeks to meet consumers’ wants more efficiently (Arineli & Meirelles, 2015). The primary objective of CEM is to enhance customer loyalty and restore constant interaction between clients and the firm products. The Fashion industry is diverse and has been characterized by increased competition over the recent past. This study appreciates strategies used by service firms in the fashion industry to develop customer experience management. The paper focuses on Alibaba, which is an e-commerce business with different platforms used by companies to support online shopping.

Main Body

Customer ...

Business

Assignment 1

1. Amazon changed shopping by changing the value proposition for the consumer by facilitating them with online shopping experience, providing convenience, low price, and selection from a wide variety of merchandise. 2. Amazon’s value proposition is to focus on the matters, solving problems of prime members, identifying pains and gains of prime members, never running of necessary items or essentials, and providing comfort and peace of mind to customers. 3. Amazon’s strategy was different as compared to other companies at the time it started because it focused on selling books online, and then strengthened its ...

Abstract 2

An Illustration of Jimmy Choo’s Performance 4 An Illustration of Jimmy Choo’s Performance in Various Markets 6 PESTEL Analysis Table 6 5 Forces Porter’s Model 9

Business Canvas Model (Osterwalder and Pigneur, 2009) 12

SAFe Analysis Table 17 Financial Analysis 19 Conclusion and Recommendation 20

Reference List 22

Abstract The report analyses both internal and external environment for Jimmy Choo. The analysis has utilized different models including PESTEL, SWOT, five Porter’s forces and SAFe. The analysis has helped to identify internal capabilities of the company and the opportunities and threats presented by the external environment. The major opportunities for the company are product and geographical diversifications ...

Company Description

Theranos is an e-commerce startup specializing in clothes and fashion wear mostly for the young generation. The popular culture influences most young people they witness on the internet, TV and other programs hence they are aware of the latest trends in fashion. The speed of the internet has also increased the expectations of the young generation consumers, and thus they are demanding products that represent their culture. The company will focus on offering the young customers with youth-oriented fashion wear, which are popular around the world no matter which city of the United States they are in. The significant ...

PART ONE

The online services make many risks much higher. When it comes to security issue especially for the starters, it is both physical and intangible information that have to be of great concern. Otherwise, you will face the risk of hardware thefts as well as hack into your services. Regarding the availability in this scenario, we are considering the available services for the clients and that it offers the required necessities for the customers. Therefore, if customers are in need of some goods online, then the website should be in a working condition, and it should have adequate information concerning ...

Introduction

There are many accounting systems all over the world, which exist in order to help various companies with the management of their businesses. The relative new financial approach is the Activity-Based Costing (ABC). Following Kaplan and Cooper, it is the type of accounting, which helps to solve the financial problems by using different strategies and approaches to each and every separate financial facility on the bases of the consumed materials and information (Kaplan and Cooper). ABC provides proper management of quality for the service industry with mentioning the peculiarities of development and emphasizing activities that conduct the whole businesses. ...

Data-driven marketing strategies have overtaken the traditional mass marketing strategies. Business entities are increasingly using data not only in market segmentation but also in the determination of what products to produce, how to market the products, and how to price them. As a consequence, the currently applicable marketing strategies are considered to be more fluid, and there is the need for marketers and business professionals to increasingly consider value creation in marketing strategies that they employ (The Nielsen Company, 2015). In light of this understanding, this paper presents marketing segmentation, and value proposition for a recommended retail shopping bag ...

Strengths of Sofitel Hangzhou Westlake 4

Weaknesses of Sofitel Hangzhou Westlake 6 Opportunities which Sofitel Hangzhou Westlake can Exploit 7 Threats to which Sofitel Hangzhou Westlake is Exposed 7 3.0 Strategy Proposed 8 4.0 Critical Evaluation of the Problems Identified 8

Using Six Hats Thinking Approach for Problem Solving 9

Blue Hat 9 White Hat 9 Red Hat 10 Black Hat 10 Yellow Hat 10 Green Hat 11 Application of Mintzberg’s Theory at Sofitel Hangzhou Westlake 11 Interpersonal use of Managerial Skills 11 Informational Role of Managers to Solve Problems 12 Decisional Role of Managers for Dealing with the Issue 13 5.0 Conclusion 13

References 14

Strategic Management Analysis of Sofitel Hangzhou Westlake in China ...

Payment methods and technologies have shifted a great deal over the years. Gone are the days where cash and check transactions make up the bulk of the give and take that occurs when people engage in commerce, travel and otherwise spend their money. Credit and debit cards have ruled the roost for a while but some new contenders are starting to emerge. The first major alternative to the conventional credit cards and other more traditional methods was PayPal (PayPal, 2017). However, smartphone-enabled technologies such as Apple Pay, Samsung Pay and Android Pay are starting to dominate the commerce and ...

Fashion and food

1. Executive summary The clothing and the foot ware market in Saudi Arabia performs quite well due to the thriving economy and the high levels of the disposable incomes in the country. The unemployment rates are quite low, a fact which has contributed to the growth of the fashion and food markets. Available information at the end of 2015 indicates that the leading fashion brands in the country increased the number of the fashion brands in their portfolio as the customers raised to demand quality and more luxurious brands. As a result, the retailers have expanded the outlets across ...

Impact of Globalization and Technology

Walmart was established by Sam Walton in the year 1962 as a small retail outlet in Arkansas. The main idea on which Walton started operations was on providing the greatest possible variety of consumer goods to people under one roof at the lowest possible prices. Since Walmart’s opening, the company has established itself as the highest revenue generating company in the world as per the data collected in 2016 by Fortune Global 500. Despite the company’s expansion in more than 28 countries, operating 63 different banners at 11,633 store locations, it remains a family owned business ...

BUSINESS LEVEL AND CORPORATE LEVEL STRATEGIES

BUSINESS LEVEL AND CORPORATE LEVEL STRATEGIES

Introduction

Amazon.com is the world leading e-commerce websites that took advantage of the internet boom in the 90’s. Through the cautious development of the company’s global strategy, it has turned into a force to reckon regarding leveraging assortment of services and products and creating customer value through affordable products. Both the corporate and business strategies employed by Amazon from its inception match the internal and external environments without which its global footprint would be thwarted. Currently, Amazon is the largest online retailer with net sales amounting to $107B and gross profits of $ ...

In the last decade, a rise has been observed in the sale of the television set due to the continued innovation of more digital and flat screen devices. The best home appliance industry for investment would, therefore, be the TV set business as people would continue to buy such devices to replace the older one. There are some reasons why injecting money into TV set sales business would likely be profitable for an entrepreneur as discussed. First is that to keep up with the internet age, television manufacturer has invented modern technology that incorporates the internet on the set. ...

The company is an integrated retailer that enables shoppers to use both physical and online shopping to meet clients’ shopping needs. The headquarters is in Hoffman, and all the retail stores are located within the United States of America. This report uses financial ratios to provide a general picture of the financial status of the company.

Profitability of the Company

The gross profit margin is one of the main metrics that is used to gauge the company’s ability to transform sales into profit. It indicates the amount of net income realizable out of one dollar of sales revenue. Gross profit margin = net ...

Business Strategy

Identity ways in which the business models of traditional grocers and Amazon are converging Traditional grocers such as Wal-Mart and Kroger are venturing into online grocery business where Amazon has been operating. On its part, Amazon is planning to build brick-and-mortar convenience stores just like the traditional grocery businesses. All of them will be offering their customers fresh foods for sale with the option of purchasing shelf-stable goods for later delivery (Haddon and Nassauer, 1). The traditional grocers and Amazon are also planning to open sites that offer curbside pickup.

Curbside pick-up entails a shopper selecting the products they ...

Business: Cookies shop

Trade Format: countertop type store; Store Location: Boulevard mall; Property Type: Rental space of 50m2; Working hours: 9 AM – 7 PM; Sources of financing: own funds – 26,300 USD. Key performance indicators candy store: Monthly Profit in six months = 83,000 USD; Net profit margin = 3872%; Payback = first 10 days.

Specificity of the business

Various pastry shops are quite lucrative, since vast majority of people like treating themselves with sweet pastries and cakes. The specificity of such products involves only the development of the store on the local market, which determines its marketing strategy. Most pastry shops produce sweet products themselves, which leads ...

Introduction

In the recent decades, technology has greatly advanced in various sectors and as a result, shop owners have not been left behind in this endeavor. It is worth noting that Saudi Arabia roughly has a population of about 28.83 million people and therefore, this application is created for the sole initiative of making it easier to deliver groceries and other basic necessities to middle income households who may fail to have actual resources to cater for this however, have limited time to actually go and buy the groceries on their own accord. It roughly costs an individual about 20 ...

Services that the center should provide:

The center will provide mainly outpatient services including diagnosis and treatment. The location of the facility informs this decision. The facility is located in a mall. There are a number of advantages towards having the facility located in the mall. The biggest of these reasons is that a mall is convenient to its users. The design of malls ensures that a user can access multiple services under the same roof. It is therefore advantageous for the hospital facility to be located within the mall. Customers visiting the mall can access health services easily. However, the convenience of the mall ...

Summary of the Case Analysis

The case “Amazon’s Big Data Strategy” highlights the strategy implemented by the leading e-commerce company Amazon, which showed remarkable performance over the past two decades. Amazon was established by Jeffrey Bezos in the year 1994 and it started off as an online bookstore only. Today, it has diversified into a number of categories and National Retail Federation ranked Amazon among the top ten retailers in the US. Similarly, its subsidiary Zappos is also on the top ten list, which Amazon bought off in 2009 in a deal worth $1.2 bn. However, the case primarily focuses on the Amazon's ...

Summary of the Analysis

The mission statement of the company is efficient because it states what Amazon is, what it does, and why it exists, which are critical features. It also provides a guideline for the pricing strategy of the corporation; for instance, its choice to offer the lowest prices for quality products makes it very attractive to online shoppers. The firm formulates and implements its grand strategies, such as pricing, integration, diversification, location, and pricing based on its vision and mission statements. The SWOT analysis reveals that it has significant strengths that give it a competitive edge over its competitors. It also ...

Degree

1. Introduction Jimmy Choo Man is a shoe retail company that has several retail stores around the world. Known for its unique urban style, and simple lines, the brand appeals to men aged 25-45 with college or higher education, and living a modern lifestyle (Alexander 2015). The company was founded by Jimmy Choo and his niece, and the first store opened in 1996. Today, the company has more than 150 stores worldwide, and the brand is present in 32 countries (Jimmy Choo 2017). It also has an online retail store. Designing the layout and style of the store should ...

Executive Summary

Luxury Swap is an innovative web-based product exchange service. Modeled on e-bay's exchange program, Luxury Swap introduces an unparalleled service in KSA, first, and hopes to expand into GCC, East Europe, North America and world at large. The service connects upper class / sellers, who have unneeded luxury products, and middle class/ buyers, who, although having rising disposable income, cannot afford to purchase luxury products at retail prices. This report is made up of five sections: (1) Service Information, (2). PEST Analysis & SWOT Analysis, (3) Strategic Marketing Objectives, (4) Market Segmentation & Positioning and (5) Four Ps Strategies and (6) ...

Institutions

Westpac Group defines its digital commerce through an online presence. It is worth noting that the Westpac Bank use various digital commerce models to meet the needs of the consumers. The bank has implemented storefront model where customers interact and male transactions and online payments. For example, the bank offers Electronic Bank Transfer as one of the services. The Westpac Global Currency Card is essentials in carrying out online shopping using foreign currencies. Also, Westpac uses the model top enhance online shopping among the customers. Portal Model is used by Westpac to provide information to the online customers. Visitors ...

E-Commerce refers to electronic commercial transactions that are done over the internet and the web. E-commerce websites were originally used as marketing platforms for companies where organization’s products and services would be posted for visitors to view. Today, an e-commerce website has multiple functionalities where services are requested and delivered almost at the time (Andam, 2014). The internet has had significant contribution to e-commerce with several features being attributed to its success. Firstly, e-commerce websites have been improved customer shopping habits where they can shop from the comfort of their homes (Hernández, Jiménez & Martín, 2010). ...

Motivation is important in any marketing segment because it stimulates the behavior of consumers. The tension of a need that is not satisfied initiates the motivation process. Marketers should understand the motives that influence consumer behavior so that they can easily convince them to purchase their products. The process of motivating the consumers is not easy because people have different needs, motives, and personalities. The marketers should strive to understand all these aspects for the success of the business. This paper will discuss various challenges and difficulties that the marketers encounter as they try to motivate the consumers. It ...

Everyone, male or female, is subject to the whims and the pressures of society. Of course, not everyone has to bow or bend to the demands of society: there have been a plethora of counterculture movements that have focused on the need to rebel against the mainstream and against the demands that society places on people to conform. Human beings seem to have a simultaneous need within that drives them to want to stand out from the crowd, but also drives them to want acceptance from the crowd. For many, acceptance from the crowd requires conforming to many arbitrary ...

Tourism comes in many different shapes and sizes. Tourism can be international or national; it can even be relatively close to one’s home, as tourism is not defined by how far an individual goes, but by the fact that he or she has traveled and the types of activities that he or she participates in while gone from home (Wurzburguer , Pattakos & Pratt, 2008). Tourism can be measured a number of different ways using a number of different metrics; however, from a practical standpoint, tourism is generally understood as being domestic tourism, inbound international tourism, or outbound international tourism ( ...

Question 6.

The findings of the survey on where the product, wireless feeding device, would most likely to be purchased shows that most customers would buy the product from the supermarket followed by online and pet store respectively (Surveymonkey). The survey, additionally, shows that no customer would visit electronic product store to look for the wireless feeding device. It is imperative to note that this product targets middle-income employees who have full time jobs and are living in a city. These target customers have busy schedules and would probably use their free time to complete necessary tasks such as shopping for ...

Business policy case study

Executive Summary The case summarizes the challenges that JC Penney faced in the 1990s and developments that it brought in 2000. JC Penny was a retailer on the front line in the U.S. thus, found it difficult to embrace changes in the late 1990s. The plans for growth became an obstacle to its effective operation in the 1990s, which later contributed to the company’s improvement. JC Penny relocated from a decentralized merchandising system to a consolidated merchandising system. The company linked its business goals with HR practices and put aside the Eckerd drugs store to pay attention to ...

Business

The company will make an income of $148,000+$12,000=$160,000 to break even in one year.

How much revenue will the business have to earn to break even in economic terms?

The break-even point in economics term considers the opportunity cost as follows $148,000+$12,000+$35,000=$195,000

Suppose Sarah buys the building. Now how much will the business have to earn to break-even in economic terms

The business will now earn $148,000+$35,000=$183,000 What might be the objective of a museum? What might be the objective of a firm? Do they have the same objective? Explain The goal of a museum is to break even such that the money the institution makes can pay the workers and maintain the place. The aim ...

Shoes Business in Switzerland

Two forms of market segmentation for your shoes, and support your choices. Then, identify two (2) target markets for each segment, and explain those choices Footwear industry business is becoming more complex and competitive in the global arena. According to Kotler, et.al, (2015), the successful manufacturers are the trendsetter at present, and the retail organizations are putting higher emphasis on the market segmentation to increase their market share. In this case, we will consider the company that produces shoes for both males and females, and trying to market its product in Switzerland. In Switzerland, the company will practice geographical ...

Introduction

The Warehouse Group Limited is one of New Zealand’s largest retailers. It has deals on an array of products like clothing, entertainment, grocery, technology and many more. The company is officially termed as TW Group. It was founded by Stephen Tindall in 1982. It maintains 92 stores in New Zealand with an employee base of around 9,000 people (The warehouse official site). Multiple services subsidiaries including but not limited to Warehouse Stationery, Warehouse Group Financial Services and Waikato Valley Chocolates constitute the total TW Group. The Warehouse operates in retail industry selling wide range of grocery and ...

News Story #1

Road Rage Incident on Gloucester PI, Two Drivers Come to Blows A traffic accident on Gloucester PI resulted in an alarming case of road rage in Brighton on Monday, creating a traffic jam that lasted nearly an hour. According to several fellow drivers surrounding the vehicles in question, at approximately 1:25 PM, a young woman driving a blue car attempted to merge into the left lane, when a man in the left lane rolled down his window and began yelling at her and refused to let her in. After a short verbal confrontation, the woman then drove forward and ...

L Brands Inc.: The Strategy

Introduction

L Brands Inc. evolved from a simple department store in early 1900s into one of the largest retailers of women’s fashion and apparel products today. It has acquired Victoria’s Secret and PINK, and has made other significant acquisitions. L Brands has branches for Victoria’s Secret products in more than 1,100 stores in North America, Canada and United Kingdom (Nasdaq, 2016). The company markets its products through retail stores located in malls, through international franchise and websites (United States Securities and Exchange Commission, 2016).

Strength L Brand sells through shopping malls ...

Introduction

Placing eco-labels on the consumer products is thought to have immense positive effects on the consumer behavior. In particular, some studies strongly suggest that when the consumers become aware about the product origins and the method used in merchandising, their consumer choices become more ecologically and environmentally friendly. The purpose of the future is to investigate whether these assumptions are validated, or they are merely the results of unfounded marketing speculations.

Background

There is a strong opinion among the marketing professionals that the importance of eco-labelling is gradually, but steadily growing. Thus, several studies confirmed the assumption that traditional methods ...

Research Methodology 3

Findings 9 Limitations of the Study 14 Future Research Direction 15 Conclusion 15 References 17 Research Methodology This part comprises of details regarding the research methodology, the hypothesis and the source of data for the study. The main objective of this study is to substantiate the theories that exist today as well as to introduce latest concepts that can bring transformation to the basic subjects. The research is based on empirical findings.

Research Design

Research Design refers to a structured case study that helps in conducting the research. Research involves the collection of data, its analysis, and outcome. It aims to ...

Company Relations with Customers

The chapter focused on how to create a significant and professional bond with a consumer base so that the company will be able to continue running. Bonds with costumers help the company continue to run because they keep the company’s costumer service up, and force the firm to keep adapting to today’s culture. The costumer evaluates the costumer service and these efforts made and if they are what the costumer wants, they are less likely to switch to a different brand. At this point, the firm and the consumer are bonded. However, it is sometimes best for ...

Entrepreneurship Resource planning system

Many organizations in the world have taken the initiative to enhance the quality and efficiency of their operations. As a result, they have integrated entrepreneurship planning software in their systems. Entrepreneurship resource planning system assists global businesses in integrating their vital business functions such as inventory, planning, finance, purchasing, and marketing among many others. Businesses in the world are finding the system of great use because it is able to enhance the efficiency of a business. Since the development of ERP systems, many companies have seen its worth to integrate. In fact, during that time the systems played a ...

The Meaning of Consumption Activities in Daily Life

The theory of consumption is one of the fundamental disciplines of microeconomics. It explores the economic decisions, especially in the area of consumption by private economic agents. The behavior of the consumer (buyer) in the market economy is based on the theory of demand (consumer behavior theory), which is based on how and how our needs are converted into a certain amount of demand; how from a variety of benefits we choose what suits us. Consumer behavior is the process of formation of the market demand of buyers offering a choice of benefits taking into account the existing price. ...

Multi-Organisational

Enterprises & System(BNM830) Major: Supply Chain Management Total word count: 5728 Net Word Count: 5023 PART 1 A. Apple Inc. is one organization that is known by many to deliver a diverse and complex product-service system. The firm is a technology organization whose products are of high quality and more available to its clients. The company also provides varied services and has opted to venture into other complex activities that are not common with many, if not all, technology companies (Apple, 2015). One of its best selling products is the iPhone6 brand that is not only available in the ...

Film Studies Portfolio

Xavier Dolan’s “Laurence Anyways” Film Review

An extremely ambitious project from a very young director, Xavier Dolan, the romantic drama “Laurence Anyways” follows the love story between Fred (Suzanne Clement) and Laurence (Melvin Poupad). Ironically, although they both have masculine names, Fred and Laurence are women. A transgender who had lived as a man, Laurence comes out with the revelation that he has always felt as a woman inside, and continuing his fake male life would kill him. The filmmaker situates this unique love story in the 1990s, a time when transsexuality was still considered an illness, and ...

2.0 Introduction As identified in the first chapter of the dissertation, this study will seek to examine the elements of luxury goods positioning and branding. This will aim at examining the cultural settings in purchasing these luxury products in the British and Kazakhstani contexts. This literature review will analyse authoritative sources and ground-breaking definitions that relate to core concepts and theories in the area of luxury fashion and branding. 2.1 Positioning Strategies for Luxury Brands “Brand vision and the culture, personality relationships and presentation are key components of corporate branding that builds brand identity” . Luxury fashion and products are ...

Introduction

Every business takes inputs from the society and processes them into outputs for members of the society. The supply chain “is a set of entities that are involved in the upstream and downstream flows of products, services, finances and/or information from a source to a customer”. Supply chain management is the management across and within the network of upstream and downstream organisations of both relationships and flow of material, information and resources. The purpose of this paper is to critically analyse the supply chain systems of various companies in order to draw conclusions on how they operate. In order ...

Chapter 1: Introduction 3

Chapter 2: Financial Performance and Position of TESCO 6 Chapter 3 Financial Management Policy 14 Chapter 4 Investment Strategy 18 Chapter 5 Valuation of TESCO 22 Chapter 6 Conclusion 26 Abstract The present report provides critical analysis of financial positioning of Tesco Plc. For this, the financial data has been gathered for past five years as well as its competitors to critically assess financial positioning of Tesco in the retail industry. The reports highlight the recent issues of Bretix which has significantly impacted economic conditions of the United Kingdom leading to declining the consumer confidence because of triggering inflation. ...

Sports Direct – A Brief Corporate Insight

Sports Direct International Plc (Sports Direct) is a chain of a retail store that was established in 1982. The entity was formed by Michael James Wallace Ashley, prominently known as Mike Ashley, who is also the owner of a football club, Newcastle United. Sports Direct is an origination of the United Kingdom (UK) and has more than 670 retail stores globally (Sports Direct, 2016). The corporate operations are segmented into two divisions namely Sports and Leisure, and Fashion and Lifestyle (Sports Direct, 2016). The Sports and Leisure division offers multiple and popular brands to target audience such as Nike, ...

The company started its operations in July 1995 to serve the consumers through retail website with the focus on choice, price and convenience. To compete with the competitors and to increase the market share, the company focuses on the strategies at business and corporate level (Amazon 3). In relation to corporate level strategies pursued by the company, the company uses mix of strategies like market penetration, diversification, product development and market development.

Corporate Strategies pursued by the Company

Diversification One of most prestigious strategies used by the top management of the company is the diversification. The company’s growth is linked to the transformation from ...

Introduction

Gap, Inc. established in July 1969 in the state of California and reincorporated in 1988 under the regulations of the State of Delaware. The company is a leading international retail brand. It provides apparel, accessories, and personal care products for men, women and children. The products are sold under the brands like Gap, Banana Republic, Old Navy, Athleta, and Intermix (Gap, Inc., 2015). The report provides an overview of the internal and external environment of the company with the focus on identification of key issues and recommendations.

Political In relation to politics, various factors impact the apparel industry and ...

Introduction

This project is an article review project that covers important elements and aspects of the chapter “Building Customer Satisfaction, Value, and Retention”. This is a chapter in the section “Understanding Marketing Management” in the authoritative book Kotler on Marketing. The focus of this research will be on customer satisfaction, customer value and customer retention in the context of marketing management. This project will include the review of four scholarly journals and articles on marketing and an application of its key concepts to the chapter. Thus, for each article, there will be a 500-600 word critique of the article and ...