A Case Study on Shouldice Hospital Limited: Practical Marketing Solutions
Critical problems/issues Shouldice Hospital Limited, a Canadian hospital specializing in hernia operations is considering whether and how to expand capacity and reach of its services while maintaining the quality of service delivered.
The hospital also faces the paradox of change given the current manager is 6o years old.
Assumptions Increasing capacity of the facility will increase the profitability of the firm because they will be able to serve many customers.
Increasing capacity will help in reducing waiting lines because currently, there are no operations scheduled during weekends.
Expanding the capacity of by beds by 50 percent would enable the organization schedule the operating rooms more heavily. If not well implemented, increasing capacity could compromise the quality of service offered by the hospital. It is assumed that the hospital is ...
