STRENGTHS:
A business plan gives the first impression to investors of the company (McKeever, 2001). Business plan of Market Plaza Showplace is reasonably structured starting with proper packaging including title page, table of contents and executive summary. The plan wraps up the overall company analysis with its clear future goals and targets. It provided comprehensible information about services, organizational structure, competitors and financial plan.
WEAKNESSES:
Despite of its conciseness, the plan lacks many key elements, to bring up adequate information about the industry, market and the company, that are necessary for an investor to make a proper investment decision. Although the plan ...
