Introduction
“We created everything around us except trees,” claimed Dave Kelly – the engineering leader of the Department of Creativity and Innovations of IDEO Company, whose primary role is to organize the team of creators to wrap any invention into the innovative form to attract more people to use the invented things ("Inside IDEO - Part 1"). Four key elements are necessary to succeed in creativity –the creative person, the product, the process that allows creating in comfort for the creativity conditions and, last, but not least, the possibilities – the climate, surrounding people, process and product (Rhodes, 1961). This video tells ...
