Essays on Slater

Social changes refer to changes that happen over time affecting the behavioral patterns and accepted social norms and practices. Marketing as a practice has both a philosophical and practical definition with regards to its applicability in society.it can basically be defined as the activity and set of institutions for creating, communicating and delivery of offerings that have impacts on clients and society alike. By implementing social changes in the field of marketing, the benefits accrued from such endeavors are plentiful and more often end up having long-term social and economic effects. Examples of social changes that have been implemented ...

The paper provides reading response of two studies entitled as “Taming the Jungle, Saving the Maya Forest: Sedimented Counterinsurgency Practices in Contemporary Guatemalan” written by Megan Yabrra and “Bio-ironies of the Fractured Forest: India's Tiger Reserves” by Paul Greenough. Megan Yabrra conducted a study to identify the importance of historically sedimented military practice for protection in the contemporary Guatemala. The author argues that the military has tamped dangerous jungles for managing its counterinsurgency campaigns. The military has used forest and jungle discourses for achieving success in their territorial projects. The author argues that the use of jungle has violated ...

Moncler Store e-business

Explain how the e-business Value Networks Operate E-business is the use of information technology to manage and operate a business by using the internet to interact with external business partners and conduct other activities that are relevant to the business structure. In particular, it involves conducting business processes over the internet to enable the smooth running of the strategic activities that are essential to the continuity of the business. The e-business models explain how the company operates, how the services offered are to be delivered and how new and emerging technologies are too adapted to support the necessary departments ...

Reflective Essay on an Organizational Problem

Introduction In my summer job, I and my fellow group members faced some issues in completing the project assigned by the leader. My leader made a group of members, including me from different backgrounds to complete the project plan for new stadium. The leadership style of our leader was autocratic as he did not assign the responsibility to anyone to make decisions, but retain all authority by himself and made all key decisions related to project. In addition, he was not involved in the two-way communication to motivate the employees to achieve organizational goals. In turn, the issues occurred ...

Corporate citizenship, or Corporate social responsibility is the way every firm influences on the environmental and social wellbeing. CSR refers not only to the environmental protection groups or social institutions. Every company, large or small is interested in performing CSR. Even though most of the actions do not bring the firm fast financial benefits, still being people oriented is paramount for the business’ success, especially in the innovative market. Based on the company’s approach, there are three main types of CSR defined, namely: (1) Business case model; (2) Social values model; and (3) Syncretic Stewardship model. Thus, CSR ...

Considering Lauren Slater’s View on 20th Century Experiments

Considering Lauren Slater’s View on 20th Century Experiments The human condition has been the subject of consideration for many centuries and across many cultures. From the ancient studies of philosophy to the more recent fields of psychology, great minds have struggled to better understand humanity. While no single piece of work can explain humanity in its entirety, those well-known experiments Slater (2004) discussed in her book may provide a glimpse at different aspects of man’s true nature. It is through the works of the greatest minds, and subsequently the greatest experiments, that we may begin to see ...

There are many theories as to how a person may become who he or she is. Some people believe that they are directly shaped by the events that happen in a person’s past, while other thinkers state that people go through different dialectical stages that led up to one’s current state. In this sense, there are many elements that one must be aware of in order to adequately analyze one’s life development. Three of the most important development theorists are B. F. Skinner, John Watson and Erik Erikson; these three men founded Operant Conditioning, Behaviorism and ...

Promotion is one of the essential parts of the marketing mix. It allows the company to communicate with its customers, and what is more to gather a feedback, necessary for the firm’s further development and improvement. Well established advertising and promotion tools allow the company to build awareness and increase interest among loyal and new customers, it also helps the firm in differentiating the product and stimulating demand. Besides that companies can reinforce the brand with a help of an effective promotion strategy. High-tech innovative market requires perhaps the most active promotion strategy. First of all, innovative market ...

Explain the innovation adoption process for SELCO systems in terms of the six factors that affect customers’ technology adoption decisions (Chapter 7). Customers’ needs and pains are those forces that drive the purchase process, whether it is related to a high-tech product or a regular one. Hereby, marketers defined six main points to be assessed by every firm in order to understand clients’ motivation to buy their products. The six issues include: (1) steps taken by the customers in making a purchase decision; (2) the process of adoption of the technology innovation; (3) changes of the marketing strategy after ...

Analysis of Fogo de Chao Service Marketing

Abstract Contemporary challenges in the business environment are determined by globalization and the increasing complexity of the operations of organizations, which grow outside their national cultures. The effectiveness of marketing strategies for these organizations given high diversity and specificity of business in each of the countries is one of the important discussions in academic context. Service marketing is significantly different from a product for several reasons. To look at the challenges specific to service industry in a context of the international operation, this document analyzes the strategy of Fogo de Chao, Brazilian multinational company, operating steakhouse restaurants in the ...

An effective supply chain management is vital for the success of the firm. In turn, it lies in the deep understanding of what is the company’s target audience and what are the needs and expectations of the clients. A well established supply chain is an effective network between the firm, its suppliers, intermediaries and consumers. Innovation industry cannot adopt a single type of the supply channels, either direct or indirect, as this market niche is rapidly developing and thus must be both, flexible and stable. Hereafter, most of the successful high-tech companies use a mixed channels model (Mohr, ...

Does it make sense that Goomzee focused on the real estate industry? Why or why not? If not, what target market would you have recommended and why? After a Stock market crash in 2000, American economy showed outstanding growth, especially the real estate market. Which, however, led to another significant crisis, now called a Housing Buble. Until 2007, housing prices were going up, new investors were involved in building new accommodation, while brokers and other property managers were enjoying their best times. However, cheap mortgages and credits offered to almost everyone resulted in the increased amount of subprime loans ...

Question 1

Two Criteria that are used for the Selection of Companies to be bought or retained in GE’s Portfolio of Companies based on the Case The GE Company is regarded broadly as among the sphere’s most successful companies of the 21st century. When Welch started his job as the General Electric CEO in 1981, he commenced on a comprehensive change of GE’s approach; introducing a current era of internal efficiency and performance management. Jack Welch’s profit direction, which was aimed at developing wages of 1.5 intervals to dual of the GDP development rate and the management ...

The Environmental Systems Research Institute (ESRI) is one of the leaders in the high-tech market with its GIS software, ArcInfo launched in 1980s. The company managed to succeed without involving extra venture capital or going public. ESRI’s success was based on the classic smart business practices and providing their customers with what they really needed (Mohr, Sengupta, & Slater, 2010, p. 495). Novartis is as well one of the leaders in the innovation market, but of the other industry. The company is named to be the third largest pharmaceutical company by sales and continues to grow (Mumenthaler, 2009, p.4). ...

Of the three types of uncertainty that characterize high-tech markets, which type is ESRI experiencing most acutely? Elaborate and provide strategic implications for ESRI. Market uncertainty, technological uncertainty, and competitive volatility are those features that characterize modern high-tech market. Basically, the intersection of these three uncertainties determines further development of the innovation industry (Mohr, Sengupta, & Slater, 2010, p.34). In 1990s, ESRI faced both: technological uncertainty and competitive volatility. Market was demanding new technologies with customer friendly interfaces. Besides individual consumers, large corporations and governments were also interested in the GIS technology. New companies entered this market rapidly, which, unfortunately, ...

Question 1: Using examples for precise illustration, explain how BMW has planned innovation and new product development to manage its technology life cycle, i.e., product life cycle. BMW is one of the high-tech companies that successfully use customer-friendly and coupled with an approach to innovation management (Stanleigh, n.d.). This innovative culture is what determines BMW to be an effective firm. Company’s management states that all departments of their business are equally oriented on innovations in their area, however at the same time the company does not loose its main orientation. This innovative approach can be viewed in new ...

What holes did you find in the article entitled, “Effective Gating?”

Dr. Cooper, R.G., in his article “Effective Gating” claims that modern companies do not stop any projects at their 1st stage, but rather take them all into further business’s product roadmap stations. Taking into account limited resources the company affords, passing too many innovative projects through the Gate 1 stage may result in financial losses and will definitely deter management from the most profitable ideas. However, the author also states that companies can and should kill and send for reviews projects at any stage, not only when the idea is just created (Cooper, 2009, p.13). So, he encourages ...

Xerox Case

What kind of strategic planning process (bottom-up or top-down) did Xerox follow for its turnaround? What inference can you make about the effectiveness of this approach? Needless to say that changing of the strategy in Xerox was paramount for the company’s further development or even survival in 2000-2002 (Mohr, Sengupta, & Slater, 2010, p.492). There are different types of strategic planning to be adopted, and it must be based on the competitive advantages of the firm, its objectives and vision, and specific action plans to be followed. Top-down perspective of the strategic planning has been widely used for decades, ...

Question 3: Creaholic

Introduction Creaholic is a company of innovation and high technology products that was founded by Elmar Mock in 1986. The company serves its clients with the help of the team of highly knowledgeable and skilled, technical and creative-minded individuals. The company usually works on the clients’ project to provide them with the innovative solutions to improve their products; however, it also started working on its own projects (Creaholic, n.d.). Being an innovative and high technology product development company, it is very important to market and advertise the company to increase its brand awareness so that the company can attract ...

Creating a good marketing strategy is one of the key steps to make the business successful. Moreover, if a firm tends to sustain its growth, the strategy adopted must be flexible and innovative but based on a solid marketing research and analysis. Especially it concerns high technology market, as any company that aims to be a leader in it must be innovative and creative (Mohr, Sengupta, & Slater, 2010, p. 66). Barry Curewitz in his article Want New Products That Get Noticed? Change The Process evaluates the results received within a study conducted together with Davis Research (2007). The research ...

Draw a supply chain (or value net) that traces the various stakeholders involved in the TiVo value chain and their respective interactions. From this, what insights do you get about the relative value that each stakeholder adds in this process? Development of the effective distribution channel strategy and management of channels is vital to the business’ success. Thus, companies are forced to move to a more complex channel design. With a rapid Internet development, the number of industries that completely eliminate physical distribution increased, hence creating new challenges for other companies to enter the market (Mohr, Sengupta, & Slater, 2010, ...

I. Abstract The paper aims to study the concept of market orientation and to understand the balance between the marketing strategy and marketing capabilities abreast of the marketing orientation. Marketing strategy is very important for the businesses in the contemporary world, and it must be focused to achieve the high profitability. The higher the marketing oriented the company will be, the higher it can achieve the profit. The marketing orientation is the marketing strategy that focuses on the needs and demands of the customers while developing product along with identifying the strengths and weaknesses of the competitors. Marketing orientation ...

Describe the environment in which Skype competes based on the three characteristics of high-tech markets (Chapter 1).

High technology market is filled with both promise and peril (Mohr, Sengupta, & Slater, 2010, p.4). There are three main characteristics of the high-tech environment, namely (1) market uncertainty, (2) technological uncertainty, and (3) competitive volatility (Mohr, Sengupta, & Slater, 2010, p.11) Analyzing the Skype case, it is clear that company’s greatest uncertainty is competitive volatility, as there emerged a wide range of companies that provide VoIP call services. The other threat the company faced is market uncertainty, as it was reported that only about 20% of the registered customers use their accoutns actively. Thus, charging new fees may not ...

An effective marketing plan must cover a number of the most important points. As it is listed by Mohr, J., Sengupta, S., and Slater, S. (2010, pp. 43-44), market analysis, company analysis and marketing strategy are among the paramount parts to be discussed in the marketing plan. Marketing strategy is mainly based on the 4P’s, which are Product, Price, Promotion and Place (Distribution). All these elements are interrelated and create a so-called marketing mix, which defines company’s success. In the 3M Greptile Grip Golf Glove (3M) case, each of the 4P’s elements was described as follows: ...

BUSINESS STRATEGY

Business Strategy Introduction A business strategy is a means to which a firm uses to achieve its set goals and objectives. It involves the long-term planning of an organization. The plan is referred to as long term because it covers a period more than three years to accomplish results. The resources that a company holds are the primary concern for the form of strategic planning for the enterprise. The resources are mainly finances. For instance, the management plans on which project to invest in. For a production plan, business strategy occurs when the company encounters a business scenario like ...

Mass Shootings: How we can deter potential mass shooters in the US? List some major mass shootings in the US and identify some major similarities and major differences among them. Mass shootings have become an issue in the United States. There are ways mass shootings can be deterred. One way is strict gun regulations. By making it hard for people to possess firearms, it makes mass shootings less likely. Also strict screenings and regulations can be put in place so people with mental health issues are not able to purchase a firearm. Also another more extreme example of a ...

What is academic integrity?

Academic integrity can be defined as trustworthiness and correct responsibility in scholarship. All students and the faculty alike must conform to the rules and procedures of honest scholarship to enable entire academic work, and results to originate from an individual’s efforts. Academic and scholarly contributions from other sources must acknowledged consistently and responsibly (Slater, 2014). Educational work that is accomplished in other ways other than the one that is stipulated in this definition is fraudulent.

Define the different types of academic dishonesty.

Plagiarism Plagiarism is the use of other people’s ideas and words without openly acknowledging the source of the information (Slater, 2014). Academic ...

Rape is defined as a crime involving one person having sexual intercourse with another person without prior consent, which has most recently applied to male victims, but usually involves physical force or deception to get the victim to submit or become subdued. There are seven theories which describe and define deviant behavior including social control, functionalism, anomie, social disorganization, strain theory, critical theory, and stigma theory. It seems most likely the social control theory can better explain why rapists participate in their form of deviant behavior. This paper will analyze various articles discussing theories related to rapist behavior. The ...

In what ways has the Views of Marketing changed?

There are a number of ways in which my views on marketing have changed since the beginning of the semester. According to the lecture, marketing is the activity set by institutions and meant to communicate to potential clients about the existence of a particular good or service. Marketing therefore is comprised of a number of ways in which marketers use to reach potential customers. From learning this course, I have gained knowledge on the subject of marketing. In order for marketing to be effective, it is crucial to first understand the marketplace and the needs of the clients. Secondly, ...

Part 1

It has been decided by the team members that the product we will be choosing for Marketing Trade Show would be called ‘Envopan’ which is an environmentally friendly frying pan. This pan is way ahead of the traditional frying pan which requires a gas or electric stove for providing it the necessary amount of heating for cooking food. Envopan operates on a battery which means it is built on the mechanism of self-heating. The product idea is innovative and practical for campers and tourists. It will save their energy wasted in gathering sticks and fire them up to cook ...

The Theme park is facing a problem of determining the limits of the height that would include at least 90% of the children that attend the theme park. To solve this problem the theme park can apply the central limit theorem to establish the height limits for each age group. The central limit theorem states that the mean for a sufficiently large population will be normally distributed (Curwin & Slater, 2008). Therefore, given the standard deviation and the mean of each set, the theme park can construct confidence intervals for each group. To ensure at least 90% of the children ...

Alcoholism

Alcoholism is an alcohol use disorder that is characterized by alcohol abuse and dependence. An individual is said to be alcoholic when he or she drinks copious amounts of alcohol for long periods of time, has difficulty cutting down on alcohol consumption, and is strongly addicted to alcohol. For most alcoholics, alcohol dependence takes up a lot of time, and its use can result in social and health problems, withdrawal symptoms, loss of control, tolerance, and other riskier situations ("Alcoholism and Alcohol Abuse", n.d.). For most people, alcoholism is caused by environmental factors and genetics. An individual with parents ...

Executive Summary

Jack Welch is one of the formidable American chief executives of all times. Staying at the helm of General Electric for more than twenty years, he managed to increase total value of the company on 4,000%, eradicate corporate bureaucracy and create a completely new business philosophy of the corporation. This research analyzes the core elements of his leadership style. In particular, it speaks about the methods, which Jack Welch used for transforming the company and the challenges, which he faced in this endeavor. The case study specifically focuses on analyzing re-structuring of the top-management of GE, his approach ...

INFORMATION SYSTEMS STRATEGY AND DEVELOPMENT

FOR PROJECT REVERIE

Executive Summary Software development methodologies (SSADM, DSDM, Agile and Extreme Programming) were examined for possible applications to Project REVERIE which is a prototyping project for social network communications and natural interaction in immersive environments over the internet. DSDM was chosen as the most suitable as it has the best balance of speed of delivery and a structured approach. The sensory interactive technologies in immersive environments lend well to the iterative, adaptive and flexible techniques of the agile programming methods such as DDMS. At the same time, DDMS still retains the disciplined structured process framework of the ...

A leader in the 21st century must exhibit some characteristics. He should be able to communicate freely with his employees, have a vision of where he sees the company in the next few years, have a passion for his work and have a great character. A leader should possess good character. He should be honest and have integrity in his work and also personal life because most leaders are always suspected to be corrupt, and one needs to set a good example (Mahoney, 2001). All the three leaders above could not have gotten to their positions of leadership unless ...

Report on sales forecasts

Problem description The company experiences a problem of great variability in sales as well as promotion and advertising expenditures from quarter to quarter. This makes it difficult to determine a sales forecast and prepare a budget for promotion and advertising expenditures.

Developing a multiple regression model

A multiple regression model can be used to determine the sales forecast given the values of the independent variables. In this case, sales of meatloaf mix is the dependent variable while the independent variables are promotion expenditure, advertising spending and economic index.

Description of the data

The data used in developing the model are historical data on each of the variables. They ...

Observation is used to collect data when it is possible for the researcher to observe directly the data they wish to collect. For instance, it is easier to observe people’s behavior instead of asking them (Beri 15). Observation has the advantage of allowing the researcher to record behavior as it occurs instead of recording it retrospectively (Beri 15). Another advantage of observation is that it allows the researcher to carry out research even when the respondent is unwilling to participate in the survey. Therefore, observation is particularly useful in situations where the respondents are hostile or in situations ...

For a sample to be suitable it must be representative of the relevant population. When a sample fails to include all the characteristics available in the population it is said to be biased. Selection bias a rises when the sampling procedures are insufficiently random resulting in a sample that is not representative of the relevant population, the result is a sample that over represents or under represents certain characteristics of the population (Lucey, 2003). The data set of Little Town café has a sample size of 57 observations of its guests over a three year period. Since the data ...

Business strategies should be employed in order to be competitive in the market .Arguably; it is all about beating your competitor. According to Welch stretching is one of the business strategy this means figuring the performance target, that are within GEs capability and reasonable. Another strategy is the resource based. This puts more emphasis on the creation of economic rent. Market research and all the information of market environment is a strategy used by GEs.The quality of product and its price should be related.GE ensure that there is a correlation between price and the quality of the products.GE products are advertised ...

Many scholars consider modern democratic government "inevitably' as party government. The attitude that democracy is inevitable is somewhat idealistic according to Philip Slater and Warren G. Bennie of the Harvard Business Review [ CITATION Sla90 \l 1033 ]. In an article posted on HBR’s website entitled, “Democracy is Inevitable,” they write that democracy, ”reflects a state of mind (sic) that is by no means peculiar to business people but characterizes all Americans, if not perhaps all citizens of democracies [ CITATION Sla90 \l 1033 ]. The article further states that democracy has been almost universally embraced because of the idealistic notion that everyone ...

In the 1993 film Last Action Hero, the protagonist is Danny Madigan, a disenfranchised preteen who is completely and utterly lost in the world of over-the-top action movies. He has watched enough of them that it has become a staple of his life, having been exposed to an entire film genre’s worth of violence, sex, and vulgarity. As a result, when he is magically brought into the world of an Arnold Schwarzenegger action movie (Jack Slater IV), he is not only completely unfazed by the horrific things going on around him, but he embraces it and relishes the fact that he ...