Innovation and Risk Management
Introduction Strategic growth is an essential element of increasing business activity and profits. There are a number of possible ways through which strategic growth can be achieved by an organization. One of the best ways to achieve strategic growth is to introduce a new product in the existing range of products. The new product should be unique and better or complimentary to the existing range of products. The organisation chosen for this study is Apple Inc. and a New Product Development (NPD) process is included in the report while covering the strategic growth of the company.
Apple Inc. is ...