Introduction:
The Walt Disney Company is one of the most exalted brands on a global level, with every individual affected by the company’s utilization of content, services and consumer products one way or the other. Marketing is the most important tool that helps Disney promotes their most creative, innovative and entertaining experiences and products, to generate the need and demand effectively (About Walt Disney Company, 2016). One of the most celebrated characters of Disney is Cinderella and the following report will focus on the evolution of this legendary character through time and the marketing impact to create and maintain ...