Essays on Slogan

Part 1

The Intel case involved the transformation of Intel’s chip production for computers by incorporating new market developments such as technology. Previously, Intel Company believed that the best was to conquer the computer manufacturing industry was through more focus on introduction. However, the evaluation of their SWOT analysis enabled the company to realize that the main threat to the company was the changes in the industry, which involved newer companies developing smaller, and faster processing chips. Intel eventually adopted to the new changes in the industry and strived through the support of stakeholders such as its wide customer base ...

It is imperative that the aspiring public health professionals and researchers marshal all their energy and efforts towards improving the health and development of the societies that are still riddled with infectious diseases such as tuberculosis. Despite the much progress that has been made by the DOT program, the efforts to control tuberculosis has been plagued by poor treatment adherence. This has subsequently led to relapse and drug resistance. Coming up with slogans presents the easiest and possible manner through which the burden of tuberculosis can be achieved. Tuberculosis affects many people, and it is the second leading killer ...

For the news reporters, it’s important to note the two sides of President-elect Donald Trump’s inaugural concert. The event took place in front of the Lincoln Memorial on the eve of the inauguration ceremony held on 20th January 2017. The event can be noted for its difference from the Obama celebration for those who came to compare the two. However, one notable thing at the event was the absence of famous celebrities. Given that this was an event meant for marking the start of the reign of the 45th president, one would expect “big name” celebrities to ...

[Class Title] [University’s Address]

Introduction

Change is a process that impacts all organizations. As observed by management expert, Kurt Lewin, “group life is never without change, merely differences in the amount and type of change exist” (Burnes, 2004, p. 981). Most change initiatives, however, fails because of the tendency of people to resist change. People, according to management experts, fear change and so they tend to revert back to old ideas and practices even if the change is for the better. This tendency of the individuals to resist change affects the organization as a whole. Also, the longer the ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Branding Strategy: The Company plans to invest and efficiently manage its branding strategy to achieve its growth objectives. The core of the company’s success lies in implementing a relevant and coherent branding strategy. Defining each and every element of the branding strategy will enable management, customers and employees to understand what the brand vision is and what the company aims to achieve. This is really important if the company has to fight and grow in a competitive market place. ...

“The Few. The Proud. The Marines.” This is a well-known, long standing slogan for the Marine Corps military recruiting campaign; originations dating back to 1799 (Szoldra, 2015). This slogan wishes to draw attention to the promise of creating one with an elite social status. Through many centuries of recruiting, and many slogan trials, this slogan has stood the test of time and creates familiarity by mere existence. Now consider the latest slogan being launched by the US Marine Corps, “Toward the Sound of Chaos” (Dao, 2012). The marketing method unfolds by focusing on something that is found in endless ...

<<Student Name>> <<Professor Name>> <<Course Title>> <<Date>> Marketing Mission: The mission of the company is to create a separate niche market in the travel kit category by launching new variants of kits with exciting combinations of high-end products. The products will be highly valued by the target customers and will have a novelty value at the right price. The company aims to target customers through various channels. Primarily targeting travelers who are high end, the company will use distinct strategies to reach the customers and promote the ...

There are many businesses in the world, all of which are motivated by the urge of satisfying their customers by what they sell, by presenting their brands in the best ways possible. On the same note, there are other several business producing almost a similar product with yet another company, meaning that as the competition on which business to sell more than the other gets stiff, each business desires to provide any possible attraction to capture a larger market share (Pun & White, 2005). Therefore, there are many brands in the market today, and as expected, each person has different ...

Question 1

Two Criteria that are used for the Selection of Companies to be bought or retained in GE’s Portfolio of Companies based on the Case The GE Company is regarded broadly as among the sphere’s most successful companies of the 21st century. When Welch started his job as the General Electric CEO in 1981, he commenced on a comprehensive change of GE’s approach; introducing a current era of internal efficiency and performance management. Jack Welch’s profit direction, which was aimed at developing wages of 1.5 intervals to dual of the GDP development rate and the management ...

Introduction

A document that outlines all that a business undertakes as a marketing strategy define a marketing plan for the organization. A marketing strategy will only focus on what the management wishes to achieve for the organization. Therefore, its outline on how to achieve it can clearly define the marketing plan of an organization. The marketing plan will include a detailed description of the target market, competitors and that of all the products and services that a company deals with. The primary goal of this Emirates marketing plan is to grow the business to the next level. A marketing plan ...

Abstract

Although obliged to cover issues in their entirety, with no distortions made in the process, American media tend to misrepresent the reality, as was the case with the depiction of Muammar Gaddafi’s regime implications for the social welfare possibly for political reasons. The noble cause of saving the international image of the USA formerly allied with the late leader in the wake of the Gaddafi demonization could have been the driving force of misrepresentation of the myth related in part to ethical minorities. The knowledge of non-consequentialism and its principles, whether unconsciously or otherwise, allows readers to perceive ...

I LIKE IKE BY DWIGHT EISENHOWER

Introduction

The ‘I Like Ike’ cartoon ad that was used by Dwight Eisenhower was one of the first campaign advertisements to be done on television. The advertisement was made for Dwight’s presidential campaign in the 1952 elections. Ike was President Dwight’s nickname. The ad was very instrumental in drumming and garnering support for the former army general as it helped him become the 34th president of the United States of America. The ad was written by one Irving Berlin and was produced by Roy Disney. Initially, the animation had appeared in one ...

Cadbury Strategic Ambiguity

In 2009, Cadbury introduced a new advertisement where two school children made their eyebrows move to music. The advertisement was part of Cadbury’s strategy of preparing creative content for the company and capturing the attention of the audience. The advertisement is considered vague and strange as it does not make it clear why the students are moving their eyebrows or if eating Cadbury eggs is making their eyebrows move. The play on anonymity is the ultimate of the advertisement and makes the audience watch the whole ad for its creativity. The audience keeps guessing the reason for the ...

Introducing

Begun in 1987, Red Bull is a Thai-Austrian company that currently sells the world-famous Red Bull energy drink. The company itself was founded by the Austrian Dietrich Mateschitz, who was inspired by the drinks that are common in places like Thailand (Red Bull 2016). The first Red Bull energy drink—that is, the drink that is commonly recognized today, rather than the earlier iterations of the drink—was first sold in 1987. Red Bull is commonly considered to be the world’s first real targeted “energy drink,” and remains a powerful figurehead in the market to this day. According ...

Business Plan

The business is a restaurant called Indian by Nature and the plan is to bring the world known and much adored Indian cuisine to the people of Dubai. The service offered is an Indian and Mughlai fine dining restaurant based in Dubai. The restaurant will offer several dishes from every corner of India that will make customers feel they are eating their favourite food in New Delhi or Mumbai. The menu will include dishes from different parts of India, such as Mughlai from North India, South Indian from Southern states, Vegetarian from the West, and the seafood of the ...

Women and gender studies

Gender studies - the practice of interdisciplinary research using the cognitive capabilities of the social theory of sex (gender) for the analysis of social phenomena and its changes. The psychoanalyst Robert Stoller worked at the University of California he has introduced into science the term "gender" in 1958, which means social manifestations of belonging to a sex or a "social sex". In 1963, Robert Stoller spoke at a psychoanalytic congress in Stockholm. He presented a report on the gender self-awareness. His concept was based on the separation into biological and culture study of sex. The scientist believed that sex ...

Sun Life Financial is one of the largest financial services companies in the world. It is based in Canada and mainly operates in field of life insurance. Name, logo and advertising slogan chosen by this company form single picture of reliability, safety and happy life. It should be noted that the image of sun plays in important in communicating the companys values and principles to the customer. The name includes metaphor representing an ideal of life without problems that invoke positive associations of the potential and target customers. Logo directly reflects the positioning strategy of Sun Life Financial. It ...

Election Comparison: 1876 and 2016

The presidential elections of 1876 are considered among the most disputed elections in the US history. In the electoral voting the Democrat Samuel J. Tilden outvoted the Republican Rutherford B. Hayes but the electoral-college overturned the results and declared Hayes the winner.

Overview of 1876 Election

Candidates’ Backgrounds Samuel J. Tilden (1814-1886) was born in New York. He studied first from Yale and then studied Law from the New York University, and became a professional lawyer. Tilden was exceptionally good at his job. He was known for his money management skills. Before officially entering politics representing the Democratic Party he served as the ...

Introduction

A consumer brand is a product that best suits customer needs and wants as per their expectation. The relationship that is in existence between people, and the brand of product they like most is not different that exists when they relate to other individuals in the society. Understanding the relationship between customers and the product throughout the value chain is critical to marketers. It helps managers to strategize on how to deal with the clients in the best way possible. Marketers who know their customers and their needs are the in a position that they can retain and even ...

Introduction . 2

Analysis .. 3 1) Structural Characteristics . 4 2) American Apparel mission statement 5 3) Organizational Structure .. 6 4) Porter’s Competitive Strategy . 7 5) The External Environment 8 6) Stages in the lifecycle, size, and control system .. 9

Recommendations and implementation plans 11

References . 12

1.Executive summary The issue that the American Apparel’s organization is facing is that they have a very unique strategy to run the business more effectively than its competitors; unfortunately, this strategy did not meet the external environment needs. Therefore, they had to lay off hundreds of workers and retooling its production process in ...

Description of the American Apparel’s Corporation

American Apparel is a leading basics brand for young adults and people of all ages, with both wholesale and retail divisions globally. The company was founded in 1989 by Dov Charney, a Canadian man with an interest in vintage American clothing and is known for cutting-edge advertising and product branding. Its operations adage “made in downtown LA” has contributed to significant brand awareness and a cult status worldwide. It is the largest sewing facility in North American with 5000 to 10000 employees. For American Apparel, many factors of the external environment pose a threat to the company, however, with ...

Media has been associated with various roles in promoting or inhibiting changes affecting societies. Researchers in the field of communications have for a long time been trying to investigate the influence that media has on society. Various theories have been advanced to explain how media affects social change. Literature highlights that early media theories were based on assumptions that there were direct and unmitigated influences on individuals at one level, and the society on another level. Later research sought to shade more light on the underlying assumptions, especially regarding the existence of all-powerful effects (Goodman, 11). This paper looks ...

A Favorite Brand

Nowadays people, including me, live in the consumerist society. Therefore there are a large number of brands that may be regarded as my favorite brands. One of them is Altoids. This brand of breath mints has a very strong image that encourages consumers to eat Altoids in order to become confident and creative. Undoubtedly, there are many competitors that offer similar products, but Altoids was the most successful in creating a well-recognized image. This is one of the reasons why I admire Altoids’ marketing despite the fact that the product is very simple and there may be much cheaper ...

Executive Summary

This paper explores and analyzes the case of Maritime Trading Company with its desire to utilize the Internet to generate more revenue for the company. The plan is to have a Web site that will be truly responsive to the customers through the fostering of closer buyer-seller relationships. In order to explore the existing business scenario, analysis will be conducted through: 1) a summary of the situation; 2) an examination of material exhibits; 3) strengths of the business situation, and; 4) weaknesses of the business situation. In this manner, alternative approaches can be identified and recommended courses of action ...

2015 A

Section B

Answer B1: Branding No matter if the business is small or large, branding is regarded as one of the most significant aspects of a good business. There are products and services associated with every business. These products and services have to be differentiated from those of competitors by providing a unique name, a logo, a slogan which can be simply known as a brand. The brand is basically the identity given to a brand which makes it stand out from similar offerings in the domestic and international market. Customers build their perceptions on brands. The stronger and ...

The utilization of cigarettes is a major public health issue and is considered a harmful and highly addictive habit. Many different people smoke for various reasons, including to relieve stress because tobacco use can give the user pleasure and calmness. Smoking also harms the people around the smoker as they become passive smokers. Hundreds of thousands of people are diagnosed daily with the effects of smoking, for example, cancer, cardiovascular diseases, and deteriorated dental hygiene. Tobacco use is an expensive affair, usually costing the average smoker about $5 a day, $35 a week, $140 a month, and approximately $1, ...

Kuwait, as a nation, has faced a number of successive revolutions, all led by the country’s youth. Despite its immense oil wealth, as the third greatest producing member of OPEC, Kuwait is small country. It has a total population of just 1.2 million people, and as a result is often overlooked on the diplomatic level. Moreover, it has a fragmented and complex political structure that can be challenging for outsiders to understand. So, Kuwait stayed largely out of the media, and international affairs, since it was released from Iraqi occupation in 1991, by Western armed forces. At that ...

Opportunities

The ever-growing demand for personal grooming products presents numerous opportunities for Gillette. The company commands a large market share of grooming products across the globe. It is a leader in male grooming products such as shaving blades, razors and after shaves. The company is known for its captivating slogan “Gillette, The best a man can get.” Specifically, the slogan allows the company to reach a broad audience across the globe. The female market segment, emerging global markets, and underserved market segments also present viable opportunities for Gillette. The company enjoys economies of scale that allows it produce and distribute ...

(Alivan Watch & Accessories Company)

Strayer University

Dr NAME Marketing 500 Alivan Watch & Accessories Company Branding strategy A good branding strategy will be necessary for Alivan Watch & Accessories Company to assist in the development of a triumphant brand to achieve specific goals. The ground rules that were used by companies in the past have been evolving. Thought leadership, content marketing, demographic changes, and social media are some of the factors that are challenging company brands. Thus, forming together with sustaining clientele trust as well as loyalty and confidence have become harder than ever before. Firstly, the branding strategy to be used by ...

THE PROCESS OF CREATING Coca-Cola as an Iconic Brand

Advertising brands for commercial products flood the media constantly, vying for the attention of consumers. Some brands have become icons, enduring for decades and requiring little more than the sound of their name or a glance at their logo to bring their product to the mind of their target audience. These include McDonalds, Nike, and Coca-Cola. Far more than just a service or product, these brands have impressed themselves on the consciousness of the public as an icon. Iconic brands are instantly recognizable and illicit an immediate emotional response connected to past relationships with the brand and instantaneous top-of-mind ...

Ambiguity is the act of making a claim using language that avoid specifics. Strategic ambiguity is normally used as a strategic device in business communication for some situation in real world. It is applicable in advertisement, communication, and in political situation. Ambiguity is a very important and effective form of effective communication in organization where communication is often ambiguous and unclear. Jim and Strbiak says that strategic ambiguity are situation where individuals or organizations uses ambiguity to accomplish their goals. This article discuss and gives an example of strategic ambiguity in real world. It gives the stakeholders involved, the ...

(Alivan Watch & Accessories Company)

Sokone Makadji

Strayer University Dr Tracy Ellard Marketing 500 Alivan Watch & Accessories Company Branding strategy A strong branding strategy is important for Alivan Watch & Accessories Company. The branding strategies to be used will assist in establishing the company’s products within the market as well as building a brand that will grow together with mature in Singapore’s watch saturated marketplace. Therefore, making clever branding decisions up front is vital because the company will live with decisions made for a long time. Alivan Watch & Accessories Company will employ the following branding strategies that are incorporate the brand ...

Branding Strategy

The brand name for the company will be “Texas Vegetable Trans-Mobile Stand”. This name has been chosen to encompass the geographical area where the business will operate and the services it will provide. The business will operate within the Northern Texas and the surrounding regions which can easily be accessed. The services will be to provide door to door delivery of vegetable products; hence by using the brand “Texas Vegetable Trans-Mobile Stand”, the prospective customer will be able to predict the products provided by the company and the geographical area within which it will operate (Keller, Parameswaran, & Jacob, 2011). ...

Kentucky Fried Chicken is one of most successful fast food related restaurant in the world. The restaurant was founded in 1930, and its headquarters is located in Louisville, in the region known as Kentucky in the U.S. The KFC runs a chain of fast food restaurants around the globe. It usually specializes in the provision of the fried chicken to its target customers. The KFC has successfully employed branding strategy to its advantage over the years. KFC as a fast food chain restaurant, employs a branding strategy that aims at portraying its fried chicken as the best in the ...

Introduction

The idea of incorporating the Aristotle’s view that “everybody is a political entity, capable of using language for the sake of their personal gains, and the association between the language and the ideology has been a key point of discussion in the research in the political arena for the last several years. In this essay, the arguments and comparison are going to be based on the information gathered on the political slogans in China from the 1949 People’s Republic of China and the U.S presidential election campaigns from as early as 1920. Meaningful outcomes will emanate from ...

Part 1: Interpret trends and market development

Analysis of trends and developments (3 marks) The international market is incredibly diverse; this provides business managers with untapped potential and a big range of profitable opportunities in the market. However, this diversity may make international marketing operations quite complicated, requiring the coordination of a variety of processes to be successful. In most cases, the basic marketing principles apply to all markets around the world. The difference is that you need to be able to apply those principles in environments that could be significantly different to what you are used to dealing with. Many of the issues international marketers ...

Abstract

It can be exciting to create a subway car print campaign for a brand such as Nike. There are so many elements that go behind the design of the artwork and loads of creativity. The essay looks at the designing of a subway car print campaign for Nike as Herbert Matter, the designers. The design would focus on the elements used by the designer in his work and the way he used images fonts and graphics in his compositions. The print campaign will take inspiration from his works and will be based on his thought process. It should be ...

Situation- Mario’s Italian Restaurant is a new restaurant that has recently opened in Overland Park, Ks. The restaurant is currently experiencing difficult times financially. The restaurant is slow and the owner believes it is due to the smaller size and somewhat hidden location. The other restaurants in the area are self-standing. In other words, they are not attached to any other business and are closer to the road. Mario’s Italian Restaurant, on the other hand, is located further off the road in a strip mall. The strip mall is placed behind the self-standing restaurants. Also, Mario’s ...

Acknowledgements

First of all, I would like to give my sincere thanks to the Almighty. It’s through his power, guidance and mercy that I can present this research proposal to my examiner(s). Secondly, I wish to dedicate this report to my supervisor who started this journey with me and supported me in all my endeavors. I also thank my mom, dad, and brother for always supporting me in everything that I did. I want to thank my supervisor for the valuable insight into this paper. I thank him for enabling me to formulate my ideas and constructive criticism.

Abstract/Summary

...

Event name and slogan: “The Smart Small Business” “Start small, Work smart, Grow big”

Event description: To promote its new business loan schemes, a national banking group is hosting a meet-and-greet event for young entrepreneurs and investors. Entrepreneurs between the ages of 18 and 25 will present short films and presentations on the topic “The Smart Small Business”. They will share their stories of setting up a small business in today’s continuously connected world, sometimes using just a smartphone and a little financial help. All attendees will have the opportunity to meet and greet a select group of investors and bank representatives.

Event USP: Young aspiring entrepreneurs get a head-start in their small business ideas.

Event rationale: According to a survey in the UK, the ...

International marketing

Adana kebab is the new product (snack) that will be offered to the Turkish urban market. In most instances, the workers would prefer snacks during lunch hours since they save on time. Therefore, this forms the basis of product selection. With the increasing working population in Turkish towns, snacks have become one of the most looked after foods in Turkey. The product will in offered in sticks and packaged in light polythene packing papers. Adana Kebab, therefore, offers a new experience to the working Turkish population given its outstanding characteristics

Target Market

Marketing the new product in the market emphasis on ...

Introduction

The common perception about marketing is that it is refined to the activities which are associated with product selling and advertising. However, this is not a true depiction of this field. The concept of selling or advertising is one of the areas of marketing. Marketing is a management discipline that lookup for the strategies and ways for best satisfying consumers’ needs and wants, not just that, but it also creates needs among potential customers. Business can flourish by taking into account the marketing process within their business discipline. This process gives insights about the existing or potential market of ...

According to Amy Shuh in the case Cole Parker: Cole and Parker: Socks That Start Business, Jeff had taken a trip to Colombia where he was humbled by the generosity expressed by the people in the region, and upon his return, he entered into a partnership with Diana to form Cole and Parker. Using one for many business models, they established a socks business where the profits of each socks was loaned out to young entrepreneurs through Kiva and upon payment of the loan, it was reinvested for the purposes of funding other micro-loans. However, during their initial stages ...

Trump is the leading presidential candidate of the Republican Party, and he is campaigning under the slogan of make America great again. His campaign slogan is based on several extreme economic and social policies. The economic policies of a president are mainly macroeconomics policies that affect all the components of the country’s gross domestic product. His main economic policies touch on taxes, labor supply, investments, and international trade. He looks forward to cutting individual and cooperate taxes, increasing the volume of exports, decreasing imports and increasing private investment (Trump, 1). The most popular and extreme economic policy that ...

Reflection Paper

This paper was a good paper to increase the knowledge of new employees in their initiation to a new career in sales. Sales are a people motivated business and the idea that needs to be in the sales persons head is the idea that the customer needs to be satisfied. A pre conditions for sales is for the customer to purchase and without this the business does not succeed. The first line of the paper makes this statement imperative in the minds of the individuals. This paper could have used an introduction into the character of Mr. Selfridge as ...

 To date, in the fourteen Latin American countries, those in power are leftist politics (the issue what kind of leftism and the degree of radicalism it is about) will be discussed later. Regardless of all the uniqueness of the moment and the apparent dissimilarity of modern Latin American lefts with their predecessors, there is a clear tendency, which is characteristic for the Latin American model of development as a whole – a tradition of powerful leftist movements, the struggle for social transformation. Facing deep structural crisis, the continent came into a long strip of the struggle against the dictatorship, local ...

“The customer is always right” was a saying invented by Gordon Selfridge who thought of business as a way of making customer experience exciting and freeing them from societal norms. This motto was to be implemented by employees of an institution to encourage them to take customer complaints and concerns seriously. The long term goal of this motto was to increase the customer traffic to an institution that made them feel valued. This slogan was particularly used by hospitality establishments to make their guests feel special during their stay at said establishment. This slogan was later a subject of ...

In today’s assignment we are to analyze different techniques that the advertisement industry resorts to with an eye of attracting more potential clients. Firstly, we have to state that advertising, whether we want it or not, has really grown into an all-embracing aspect of our life. In other words, there is hardly a product on earth that you can come up with which is not subject to being ‘pushed’ (Leach, 1993). However, it is self-evident that not every advertisement reaches its main goal – to make the product likable and popular with customers. In certain cases even the opposite ...

History acts as a reference point to the significant changes that happened in the past and influence how people act, live or behave. These reference points are important in keeping a certain heritage. For instance, the common reference point for most of the countries is Independence Day. It acts as a remembrance towards the liberation of a country by the forefathers. Such important days have become holidays set aside by the government for people to reflect on the sacrifices made by their ancestors. However, the current generation tends to disrespect these holidays by deviating from its true cause. Most ...