Reg No
Designation
Introduction 4
A. Product Support of Mission Statement 4 Three-way consumer product classification system 4 Convenience Goods 4 Shopping Goods 4 Specialty Goods 4 B. Target Market 5 C. Analysis of Competitive Environment 5
Porter’s five force analysis of US small appliances market 5
New Entrants 5 Rivalry 5 Substitutes 6 Buyers 6 Suppliers 7 D. SWOT Analysis 7
STRENGTHS 7
WEAKNESS 7 OPPORTUNITIES 8 THREATS 8 SWOT Analysis - Summary 9 E. Marketing Objectives 9 Product Objective 9 Place / Distribution Objective 9 Price Objective 9 Promotion Objective 9 F. Marketing ...
