Introduction
In managing or starting a business, there are a lot of things that must be considered. If an owner fails to address at least one aspect of managing a business, there is a good chance that a chain reaction will occur and most of the time; it will correspond to the degree of failure previously made. This paper will be a compilation of results from an interview conducted with an entrepreneur from Morocco who is an owner of a profitable firm manufacturing diaper as well. Certain areas like his reasons for starting his business, his motivations, the strategies he used and the approaches he utilized ...
