Nowadays, social media has been the most trending platform to promote the brand. The endless social media outlets and apps provide audiences with numerous photos, videos, and trends, let fans connect and get into the brand. The social media not only benefits audiences with more information about the brand, but also reinforces brand sales by these online advertisements. While some retailers are still paying attention on browsing in store sales, free people, an American lifestyle brand already engages in using social media to integrate business both in store and online as well as in consumers’ wallets via their smartphones. ...
Essays on Snapchat
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English
The #IFAKEIT Campaign On 12th May 2015, internationally renowned music superstar Shania Twain and an international organization for conserving wild cats for wild cats named Panthera launched the #IFAKEIT social media campaign to popularize the leopard whose spotted skin has inspired fashion for ages. To date, the spotted print of the leopard is still hugely used in fashion and widely used in the southern part of Africa, and Asia as traditional wear during public ceremonies. The demand for leopard skin is the major cause of the decline in numbers of this big cat. The campaign presents a 2minute and ...
Influence of Social Media
Social media is defined as “computer-mediated tools that allow people or companies to create, share or exchange information, career interests, ideas, pictures and videos in virtual communities and networks” (Buettner, 2016). Social media today comes in so many platforms. The most famous platforms used by billions of people around the world are Facebook, Instagram, SnapChat and others. In the United States, the total time spent by users on the Internet on social media reached 121 billion minutes in 2012 (Nielsen, 2012). Experts talk about three major types of social media: public social networks (Facebook, SnapChat, etc), Social Extranet – where ...
With the science, information and technological boom in the past few decades, the internet has become the ubiquitous resource when it comes to acquiring information and knowledge. However increased use of search engines and other websites to acquire information has also given rise to questions about its effect on intelligence and behavior, especially in the case of children and adolescents. Children and adolescents are more likely to be affected as they are in their formative years and are highly susceptible. Access to information that is just a click away and this can lead to a mistaken belief and illusion ...
The proliferation of the internet and the ubiquity of the smartphone have resulted in people being able to access the internet anytime and anywhere. Today most public places like shopping malls provide Wi-Fi services for customers to access the internet. Most cellular services now come with data services as well. In fact, most people now prefer to use their smartphone for internet access instead of investing in computers and broadband connection . From banking transactions to reading newspapers, everything is now done online. Another phenomenon that has been growing steadily over the years is the use of social media over ...
Social media is a form of communication that achieved through the use of an information technology know a social network. A social network is an internet website that allows users to create a personal or organizational profile that other users can interact with or that can be used by the creator to interact with other users. User interaction is generally achieved by either posting content in text, image, video or audio format to one’s profile or commenting on the content that has been posted by other users. In addition, to allowing people to communicate with others, social media ...
Throughout the years, the world has advanced more through the usage of technology and the benefits it brings. In the beginning, there were only desktop computers that could do a limited amount of work, and now they have been transformed in portable tablets, laptops, and even phones. With this much portability on technology, it was certain that certain websites dedicated to keeping in touch with people were invented. The first successful social media website that was around during the early days of the internet was Myspace. Just like the social media websites today, a person could update their page ...
Snapchat is a particularly new application that has been worked out for the smartphones. This application is based on a short-term storage of photographs-snaps. It is considered to be a kind of the social network of this year for many people as they have an opportunity to exchange the information there, share photos, and make many other interesting things offered by the smart application. The basic idea of this application is very simple (maybe this simplicity made this application so popular). However, it is not so simple as we could suggest at the first glance. Today millions of people ...
Seton Hall University
Abstract Introduction Politics has been a major driving force in the US economy and arguably all other economies in the world. It is therefore of little surprise that much of what is covered in the media and by journalists revolves around politics. The mainstream media has been the main means of communication between politicians and their supporters. For years on end, politicians have been using print, visual, and audio media to send messages and agendas to the people. These forms of media became instrumental especially during elections periods. They were the main means of reaching out to a large ...
I. Introduction The purpose of this report is to review and analyze the usability of the social media application Snapchat. Snapchat is “image messaging application software” that provides social media functionality for smartphones and other mobile computing devices such as tablet compute (Speigel, 2012). As a social media app, Snapchat’s audience is anyone that enjoys, uses, or interested in social media. Accordingly, the Snapchat’s audience includes individuals, groups, organizations, and companies. However, unlike more traditional social media, Snapchat’s main attribute is, as mentioned, a reliance on image messaging rather than text messaging. Image messaging is a ...
Transnationalism is defined as a phenomenon where there is high interconnectivity among people, which in turn undermines the economic and social significance of physical boundaries. Transnationalism happens in various ways such as economic, political and cultural boundaries. This paper focuses on the socio-cultural concept of transnationalism. Socio-cultural transnationalism widely covers cultural exchange of ideas and meanings. Such socio-cultural exchanges happen when people visit other countries. Sometimes non-immigrants visit their friends and family living in the receiving country. There are, however, increasing correspondence of other agents such as emails, telephone calls, text messaging, and online chat sessions. According to Iris-Aya ( ...
Social media has completely revolutionised how people communicate with each other. Nowadays, connecting is just a click away. It has now become an integral part of life to the point that we can hardly survive without social media (Taylor 2013, p.7). While social media is still at its infant stages, it gives all indications that it will continue to make improvements on how we communicate and do business for many years to come. Previously, only Facebook, Twitter and LinkedIn dominated both the social and business network media, but lately, hundreds of more social networks have emerged and are quickly gaining ...