Essays on Snob

For primary research, an online questionnaire was prepared that was forwarded to Chinese Students in West and Western friends and from them, it was further forwarded to their friends. This research strategy was time saving but Questionnaire was made by first analyzing how different researchers, researching in similar field, do their research. After that, they were compared with our research objectives and purposes. Highlighted differences made it clear as to how should a new questionnaire were made which could bring reliable results after analysis. Survey questions were kept as unbiased as possible. The questionnaire has three parts, first in which ...

Psychology: Luxury Goods

Psychology: Luxury Goods

Executive Summary

Luxury products is a niche segment of marketing and is not focussed not pricing strategy alone. To effectively market these products, it is important to understand the psychology of today’s youth towards these products. The paper reviews the article “The behaviour of the young towards luxury products” written by Allérès in 1999, in the context of understanding consumer behaviour. The review of the article establishes three points. First, the young people do aspire for luxury products. Second, the youth is familiar with luxury products and effortlessly recall names of the famous luxury brands. ...

On 7th January 20011, USA today reported the upholding by a Washington District Judge of the 2008 decision by government scientists of the US Fish and Wildlife Service to include the ‘Polar Bear’ as threatened in the endangered species list. The Scientists had contended that polar bear’s existence was threatened because of widespread melting of ice, a vital part of the natural habitat of the bear, due to global warming. The Polar Bear has thus become the first animal to be declared “threatened” due to global warming under the “Endangered Species” Act. But why should anyone have any objections ...