When Toro Company a snow blower manufacturer decided to introduce the promotion they were indeed taking a gamble and this was bound to tag along a number of risks. This was a marketing strategy that was meant to see the sale of the snow blower hit a record high but on the contrary it posed a bigger risk that the company would not have met if the purchasers were to get to the company and lay claims (Donaldson, S. 2007).
The first risk that the company was taking was that of pegging their luck in the weather man. They calculated that when winter would hit ...
