Abstract
This paper is about the strategic management and strategic competitiveness of an organization. Apple Incorporation is an American-based multinational corporation, which is mainly involved in designing, development, and selling computer software, consumer electronics, online technological and user-based services. Apple Inc. is currently the largest information technology company across the globe and second largest phone manufacturer in the world. It relishes a superior brand loyalty and as per 2014, it was the most valuable brand with an approximate valuation of US $ 118.9 billion. The paper discusses how globalization drastically influences the business style, capabilities, proficiencies, expertise, and overall business performance ...