Studies done by Mesoudi (39) in the Journal of Social, Evolutionary & Cultural Psychology he has established that, many societies have only registered insignificant changes during their entire time of existence. However, in this period, there are occasions when some significant changes were noted. These societal changes are brought by social and cultural change which leads to societal growth and development.
For social and cultural change to take place, innovation which comprises of adding new elements onto the existing system and sometimes, extinction, which involves elimination of the older elements, must take place. Through innovation, the society can borrow some ...
