Essays on Soft Drinks

Obesity has become a major problem in the United States. Not only does obesity decrease one’s quality of life, but it can also lead to fatal diseases such as diabetes, heart disease or even cancer. There are many factors that can lead to obesity, such as diet, exercise and genetics. One of the leading causes of obesity is sugar intake, which is mainly consumed through drinking soda. The New York Sugary Drinks Portion Cap Rule attempted to regulate the size of soft drinks being sold to New Yorkers. Better known as the Soda Ban, this regulation of soft ...

Business Audit: Coca Cola

Business Audit: Coca Cola

Executive Summary

This report takes a look at the business audit of the Coca-Cola Company. After introducing the audit, a brief background of the company is given. This is followed by a macro-analysis of the company. This analysis deals with the management tool i.e. PESTLE which details Coca Cola’s political, economic, social, technological, legal and environmental analysis. This is followed by a micro-analysis i.e. the financial data relating to Coca Cola. The competitor analysis of the company is next in line. This includes the strategic groups in Coca Cola’s line of business. A perceptual mapping ...

Recommendation I: Innovative Promotion Strategy

It is evident that Snapple drink was misinterpreted by the Quaker management, once the decision to turn it from “fashion” to “lifestyle” brand was taken on the top management. While the sales of the Snapple soft drinks fell as consumers felt betrayed and believed that the natural and family brand was “sold out”, people still feel good about the old Snapple experience, based on the following values:

Fun drink with informal and natural proposition;

Sensual experience with high variety, imaginary and special flavors; Taste experience, created by packaging of the drinks; Unique drinks, which is differentiated from traditional Coke-style sparkling drink as well as simple water; ...

Introduction

Coca-Cola generally referred as Coke, is an American multinational company, producing a non-alcoholic carbonated drink, which was invented back in the 19th century by a pharmacist John Pemberton as a patented medicine. When the drink started to be distributed in the country’s retail market, the sales were below expectations. The businessman Asa Griggs Candler, however. saw a great potential in the company and acquired it in 1891, laying the foundation to the strongest brand in soft drinks market throughout the 20th century under the leadership of the visionary businessman and, later, his oldest son. Importantly, Asa Griggs Candler ...

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Michael Porter’s Five Forces include - the threat of new entrants, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers and competitive rivalry between firms. We will apply this framework to the soft drinks industry. 1. Porter’s 5 Forces

Threat of New Entrants: Medium Pressure

The threat of new entrants is quite real for the soft drinks industry today. The consumer is becoming more health conscious. Many governments are instituting legislation to curtail the use of sugary soft drinks like Pepsi ...

Global Marketing Strategy – Coca Cola

Coca Cola, generally referred as Coke, is an American non-alcoholic carbonated drink produced under the brand The Coca-Cola Company. The drink was introduced about 130 years ago by John Pemberton as a patent medicine and later, the brand was bought by Asa Griggs Candler, and Coca Cola was then marketed as a soft drink. Candler’s marketing tactics brought Coca Cola in the limelight and the brand dominated the global markets and went on to become the largest non-alcoholic drinks brand in the world. The name Coca-Cola, comes from the two words, Coca which means leaves and Kola which ...

Q1 For the purpose of the paper five additive found in food were chosen. The chosen food additives belong to different types of additives. First picked was corn syrup, which was chosen since it is usually the additive added in soft drinks, which are being consumed in large quantities especially in the United States. The additive belongs to the group of sweeteners. It can be found in processed food, sweets, non-diet drinks, cereals, breads, pastries, candies, cookies, cakes, syrups, crackers, fruits, vegetables, ice creams, meat, salad dressings, sauces, snacks, and soups. The high-fructose corn syrup has been correlated with ...

Tutorial day and time;

Link to the article http://www.forbes.com/sites/greatspeculations/2015/11/10/why-dr-pepper-is-doing-better-than-coca-cola-and-pepsico/#3b9086ba52a5

Synopsis

The technological development continues to have a great impact on various firms, which compete in the global market place for popularity and profits. Corporations are forced to undertake new and innovative methods of gaining different strategies, which are for competitive advantages for worldwide promotion. Among them is the Snapple Group, founded in 2008, with Chief Executive Officer Lary Young. This report will contain the analysis of the peculiarities of Dr Pepper Snapple Group and the whole production, originally formed in 1885 and still popular among masses. While similar beverage companies like Coca Cola and ...

Operations and supply chain strategy work in conjunction to ensure that the goals of an organization are operationalized. Therefore, there are many operations strictly initiated by a company, which are different from those of another company, so as to enjoy competitive strategies such as cost, flexibility, time and quality. In this discussion, the company to focus on will be Coca-Cola Company.

The following are the vision, mission and strategic goals of Coca-Cola Company;

Mission Value creation Refreshing people psychologically, physically and spiritually Vision Coca-Cola has drawn its vision through six important P’s as follows; People Portfolio Partners Planet Profit Productivity Goals Implementing extensive production facilities that will help in reducing ...

Marketing Plan

Involved in multi-manufacturing of Fast Moving Consumer Goods such as non-alcoholic soft drinks and snacks, Marc Inc. is an American-based multinational food and beverage corporation with its headquarter at Bronx, New York. The company was established on March 2011 targeting the population of the Bronx to supply with very good quality of soft drinks and snacks. The company has a healthy pool of approx. 1350 employees managed very well by a very capable team of management. Blackcurrant Knight is a blackcurrant juice; the company is manufacturing and supplying and now intends to penetrate further. This paper renders the marketing ...

Executive Summary 2

Introduction 3

Coca-Cola Vision and Analysis 5 Coca Cola’s Values and Analysis 7 Alignment of Coca Cola’s Mission, Vision, Values, & Goals with Stakeholder’s Interests 8 Recommended Changes 8 Conclusion 9

References 9

Executive Summary The purpose of this report is to discuss a strategic management process via critical analysis and evaluation of the Coca Cola Company’s vision, mission, goals, and objectives of the organization. From a review of each statement, a determination will be made concerning the need for improvement or if the organization is on target and simply needs to make an adjustment relative to the ...

A Case Study of Coca Cola Inc.

Coca Cola Inc. is a multinational beverage company with its headquarters in Atlanta, Georgia. It has many managed and private bottlers globally. As the largest beverage producer in the world, Coca-Cola sells to more than one billion consumers every day. Its well-defined distribution has been the cornerstone for its global positioning. The head factory produces the concentrated syrup, which is transported to its local distributors. The syrup and the production process intellectually protected by the intellectual property laws. As such, the head office controls all its products, including safety concerns. The organization produces a variety of carbonated drinks among ...

An industry entails the production of services and goods by availing utilities to customers or transforming inputs into outputs. The outputs of industry are either used by other manufacturers for further production or by consumers in satisfying their desires. Operations in a particular industry might be the generation, extraction, production or transformation of goods and services at a given price level. There three categories in which industry can be subdivided based on the nature of products in subject or the process of producing it. These types of industries entail: i.)Primary industries This industry entails creating utility by hauling ...

Abstract

This paper discusses and explores the Coca-Cola Company. In particular, this paper examines the strengths, which include its many different and distinct beverage products such as Coke Life, Diet Coke and Fanta; and weaknesses, which include the usage of high fructose corn syrup and lack of diversification outside of beverages, related to the giant. The paper looks at the internal and external dynamics of the company with a specific emphasis on its 2020 vision as well as its marketing. The paper also analyzes its fiscal position as of the end of 2015 in order to better comprehend why it ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Script

Introduction The product that I will be presenting today is Energy Fizz. Energy Fizz is a unique and tasty flavored beverage that along with several of its competitors are in high demand. With that being said the beverage industry is a niche that constantly increases and is rarely threatened with the decline in profitable margins. This plan is focused on presenting a feasible business plan that is geared towards attracting vivid soda drinkers, and entering into the beverage market with a new and refreshing idea.

Company Description

Energy Fizz in a United States based organization that focus on the distribution of ...

Introduction

Tingyi Holding Corporation is the Chinese company that deals in the production and distribution of instant noodles, baked products, and beverages. The company also produces soft drink under its brand name of Master Kong. The company is the largest manufacturer of instant noodles in China. Tingyi Holding Corporation was established in 191 by the Wei Brothers of Taiwan. The company got listed in 1996. The soft drink brand of the company, Master Kong, was declared to be the second most recognized brand in China. The company started producing instant noodles in 1992 under the brand name of Master Kong ...

English

Abstract One of the primary health concerns today includes obesity and higher BMI. Research links obesity directly to fast food consumption and the changing lifestyles. There is a dire need for developing public health regulations and avoid the mistakes made when handling tobacco industry way back in the 1960s. There is the need to devise strict rules and regulations, what with thousands of fast food restaurants serving millions of consumers around the globe and make sure that the customers make a well-informed decision related to food and their health. The essay discusses why the fast food industry should be ...

Introduction

This decision essay will critically evaluate the case study titled ‘Pepsi Canada: The Pepsi Refresh Project’ so as to identify the prevailing issues and to develop a potential course of responsive action. The decision essay will use the state-and-prove model to structure the paper.

Brief Summary

Pepsi was founded by Caleb Davis Bradham in North Carolina, United States in 1893 as ‘Brad’s Drink’ and it adopted the name ‘Pepsi-Cola Company’ in 1898. In the initial stages of its operations, the company expanded the business by selling franchises in various states. Currently, Pepsi is one of the world’s largest carbonated ...

Introduction

In the recent days, consuming a soft drink is part of daily living because people need beverages to deliver the great taste, inspiration and hope. They also want non-alcoholic beverages for stimulation and refreshments. However, soft drinks sectors are flourishing industries since the provide refreshment, soft drinks that are in high demand almost in every nation. This industry started in the 1770s and it captures domestic and global markets. Additionally, firms that are in soft drink industry are under intense competition as they try to emerge as the overall players in the world market. Therefore, the key companies in ...

In the year of 1955, families around the world became at risk of losing decades of having dinner at the table, together. Yet, at the time, it seemed like a reasonable solution to haphazardly putting a meal together for a family who, at times, would not eat it. The phenomenon of the fast food industry has released many parents from the scrutiny of meal-planning every day of the week. The commercial marketing towards children made their products irresistible, seemingly affordable, easy, and enjoyable. McDonald’s took the world by force, making hamburgers and French fries the answer to busy ...

Business Intelligence and Data Warehouses

Business Intelligence and Data Warehouses The term “business intelligence” have come to define the efficiency with which an organization can improve over itself without the usual uncertainty that comes with such decisions. With the rapid expansions of many global corporations, understanding and analyzing huge amounts of transactional data (of all their activities), have become the only solution to manage their future as well as current actions. Most often multinational corporations find themselves at loss whenever rapid business decisions need to be taken which, to the desperation of many corporates, will go on to define the future of their company. ...

Introduction

Regulation of the activity of the business units is not new branch of the law. In fact, the local authorities in different jurisdictions attempt to exercise control over the performance over the companies by virtue of the adoption of different regulations. However, the commercial practices shows that this activity is not always efficient due to the fact that the companies refer to the supplementary instruments suitable for the completion economic growth in the market. This implies that several organizations usually enter special horizontal or vertical agreements in terms of the competition legislation that may be prosecuted by the authorities. ...

Historically, soft drink industry in the United States enjoyed great profitability, but in the beginning of 2010, the profitability declined because of low demand and low consumption of carbonated soft drinks. So, the companies have to respond in accordance with the demand and preferences of consumers.

Reason of Profitability of Soft Drink Industry

Soft drink industry is profitable because of its market strategies, competition with rivals, and cost of bottlers or products. Further, the Industry is profitable as buyers and suppliers do not exert their power on the industry, rivalry at internal level is intense, barriers to entry are high, substitutes are not enough for taking ...

EnergyFizz is a new energy drinks’ company focused on conquering the USA market. The company will not process its products but will acquire them from the East, repackage its products to ensure they fit the regulations and standards set by FDA. The market is ready for a new entrant. However, the entrant should be different from what is already on the market. For that reason, we are focused on exploiting the organic foods. People are currently on the lookout for healthier options to processed foods and drinks and are geared to favor organic foods over processed or Genetically Modified ...

The Coca-Cola Company

The Coca-Cola Company is the largest leading marketer and owner of non-alcoholic beverage brands, and the largest distributor, manufacturer, and marketer of syrups and concentrates used in the production of non-alcoholic beverages. The firm owns or license and market 500 or more non-alcoholic beverage brands, majorly sparkling beverages but also several still beverages such as enhance waters, waters, juice and juice drinks, energy and sports drinks, and ready-to-drink coffees and teas. Finished beverage products that portray the companies mark, sold in the United States from 1886, are currently sold in more than 200 nations. Coca-Cola Company markets and owns ...

The Coca Cola Company is a USA based Multinational Corporation which deals in beverages and soft drinks. It expanded its operations from USA to Japan in 1957 and has since been the number one beverage company in Japan. The company has been able to retain this position over several decades in Japan due to two main strategies adopted by it, the Direct Marketing approach and the Independent Local Franchise Distribution System. The company changed its strategy from country-specific to regional when financial crisis hit the Asian markets in 1997. It began an extensive marketing campaign to cater to the ...

Supplemental Nutrition Assistance Program

Introduction Supplemental Nutrition Assistance Programme (SNAP) is an anti-hunger program whose costs administration is shared between the Federal and state governments. In 2015, the program benefitted more than 45 million people across America. More than two-thirds of the beneficiaries are families with children in need of assistance while families with elderly and disabled people constituted a quarter of the total beneficiaries (CBPP, 2015). SNAP uses an approach to choosing the recipients based on poverty line where beneficiaries are either living at, below or slightly above the poverty line. Other determinants for selection as a beneficiary are economic conditions (like ...

Introduction

Definition of Managerial Accounting Businesses must implement effective decisions at varying phases of growth through management accounting for a chance of a future. According to an article on the Harvard business Review, businesses mainly go through two main phases of growth: the start-up phase or the mature phase. According to Churchill and Lewis, each of these phases demand and rely on differing strategies that fulfill a need and/or takes the business to the next phase. The techniques used or applied to haul business through these phases are referred to as managerial accounting techniques. The parties responsible for reinforcing managerial ...

Executive Summary

The health awareness in the recent past has led to many consumers to avoid sugary and carbonated drinks, thus leading to a drop in the market share of Pepsi in the US. Conditions like obesity and high blood sugar are associated with such drinks. Pepsi, therefore, has refocused its business to manufacturing healthy drinks like water, teas, juices, sports drinks and healthy snacks. This advertising plan is designed for those products among the young people in the US aged between 12-28 years both male and female. A market analysis has been carried out which revealed that Pepsi currently holds ...

COCACOLA COMPANY

Coca-Cola Company Introduction Basing on the report of the EDGAR and United States Security and Exchange Commission, Coca-Cola Company is one of the best non-alcoholic companies leading in various global operation sectors like marketing, manufacturing and distributing its products at global level. The company’s main products include different beverage products that are distributed around the world, and it also distributes concentrates and syrups globally. The company has several objectives. Some of them are serving customers adequately, valuing their interest, protecting company's assets, minimizing business risks and maintaining a sustainable environment that is often friendly to customers.

Segments of the general external environment that affects the company

Coca-Cola Company ...

Marketing Strategy

Red Bull organization is regarded as main energy drink provider that is distributing its products throughout the world. Red Bull is an international organization that is trying to market Red Bull Energy Drink. The mission of red Bull here is to enter into market of Hong Kong. Hong Kong is selected because it is located and China and China has successfully entered into the global market, and has provided several opportunities to international organizations to conduct their business in China. Further, China has also opened several platforms for businesses in order to facilitate them to enter into the Chinese ...

Sodas: From Health Drink to Casual Beverage Prior to its current image as one of the most esteemed and consumed beverage across the globe, the history of soda drinks began with the manufacturing of carbonated water by Joseph Priestly, and Torbern Bergman’s invention of a mechanism turning carbonated water into chalk form with the use of sulfuric acid in the 1700s. However, Bellis and Oatman-Stanford noted that the newly manufactured good of Priestly and Bergman was met with little success in the market due to financial constraints and the presence of a weaker glass industry making it different ...

Company Background

Coca-Cola is a leading brand in the beverages industry. The company has a global presence and is the third strongest brand in the world. It was formed in 1886 in Atlanta by a pharmacist. The products of the company include the soft and carbonated drinks. The company has enjoyed enormous growth over the years of its operations and diversified its product portfolio. The growth of the company is attributed to its vast distribution and the bottlers’ network around the globe. The industrial operations and the B2B selling have contributed a lot in the success of the company. The business ...

Coca-Cola Company

Coca-Cola Company is the world's leading beverage maker with operations in more than 200 countries worldwide. The parent company is situated in Atlanta, Georgia where it serves as the headquarters of the whole operation. The company is well known for the production and sale of its premier seller, Coca-Cola. The beverage is the world's most popular carbonated soft drink and is unrivaled regarding sales figures and worldwide distribution. The enterprise operates on a franchise basis in which it produces the syrup concentrate and hands this to the hundreds of bottlers around the world(Green, 2016). The company's flagship drink, ...

Organizational Ecology

Reports on February 9th this year show that the Coke Company managed to overshadow the Wall Street’s anticipation by reporting substantial profits which were attributable to the higher prices of its products. Revenue in the quarter of the financial year ending December decreased to $10 billion, which was 8 percent drop. At the same period in the previous quarter, the company recorded $10.9 billion. Somer (2010) says that “These figures exceeded the anticipation of the analysts. Equivalently, the profit went up to $1.24 billion traded at 28 cents per share, up from $770 million trading at 17 cents ...

Introduction

The soft drink industry is one of the fastest growing business sectors in the world today. Different firms compete over the best products that attract customer attention by meeting their dietary, monetary, and refreshment needs. Much of these companies have embarked into the production of energy drinks. Red Bull GmbH is one of the globally recognized companies for its energy drink the Red Bull. The product finds a market in all parts of the world because of its uniqueness in content, flavor, originality, and the ability to supplement customer's energy. The paper discusses marketing analysis of Red Bull energy ...

Energy drinks contain high levels of sugar and little nutritional value just like soft drinks. For instance, every 250 ml can of Red Bull drink comprises of approximately five teaspoons of sugar. The most significant difference that exists between energy drinks and soft drinks is the substantial amount of doses of caffeine contained in energy drinks. Every 500 ml of every energy drink has approximatively 160-300mg of caffeine. This is too high because a cup of tea contains 20-60mg of caffeine while a cup of coffee contains 40-80mg of caffeine. A tablet of No-Dose contains 100mg of caffeine and ...

Adolescent Food Consumption

I. Adolescence and food consumption during adolescence Adolescence is a critical period of an individual’s growth because this is a stage where most of the growth and development occurs. Most pubescents are sensitive about the food they consume, and they tend to either overeat or undereat. Adolescent eating habits may be either healthy or unhealthy depending on various reasons they may have or encounter. Despite the fact that most teenagers take unhealthy meals there are some adolescents who have good and healthy eating habits. A. Healthy Eating Habits. In a study, researchers conducted a survey of more than ...

Obesity is alarming problem in all parts of the globe. Not being a disease itself, it does pave way for many illnesses and ill health for the obese individuals. There is no single factor identified for obesity and weight gain but many contribute to increase the weight. The fats contribute maximum towards the weight gain and the added sugars like sucrose, fructose present in diet have been explored for their role in obesity. Focusing on high fruit corn syrup being a contributor towards obesity, let’s consider the current opinions. Being an artificial sweetener that was introduced in 1960’ ...

The Coca-Cola Company is the leading producer of soft drinks globally with its outlets spread across continents. However, the company faces much competition from other producers of soft drinks such as Pepsi hence it operates in a very competitive environment. Therefore, the company is committed to developing strategies to enable the company to thrive within the markets characterized by changing trends and forces. The mission of Coca-Cola Company is to refresh the world, inspire moments of optimism and happiness and create value and make a significant difference. The vision of the company entails the description of the dimensions that ...