A brand diversification is a critical task to conduct and execute successfully, particularly for established brands that have a tendency to loose lucrative market share immediately due to wrong decision and evaluation. According to Somma (2014), the diversified streams are introduced to the businesses with integrated risks and dangers that demand early detection. Hence, diversifying into a new venture or plan would require a close analysis and alignment between the essentials. As a brand manager of a reputed entity, I would initiate my diversification strategy with a solid objective. According to Linton (2012), objectives are necessary before diversifying a ...
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