I. According to conducted experiment we can conclude that our question is – How information about price can effect on the utility? II. Our null Hypothesis (H0) consists in fact that information about price can’t effect on the level of utility. Null Hypothesis says that respondents can determine the best wine on the basis of flavor. But the results of this experiment correlate with information about price despite hypothesis expectations. Participants don’t know any information about wine that can characterize it expect price. Prices play a role of value measure. Usually, if we don’t know about product ...
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