Essays on Soni

Integrated marketing communications

INTEGRATED MARKETING COMMUNICATIONS Introduction Nestle is well known in the food industries of India due to its brand known as Maggi noodles. Maggi is a well-known brand for noodles, soup, sensing and was established around 1947 in Switzerland (Sahoo, Mishra and Sahoo, 2016). In 2015, the Maggi noodles faced a crisis when the Food Safety and Standards Authority of India recalled 9 modifications of the brand in the market around the country (Desai, 2016). The claim was that the product contained some traces of lead and glutamate that are considered unsafe for human consumption (Soni and Harnawale, 2015). Due ...

<<FName, LName>> <<Class>> <<Professor>> <<School>> <<City>>, <<State>> <<Date>> Strategic brand management refers to the evolution of brand characteristics that build authenticity, assurance and emotional bonds with customers that ultimately result in value creation and building of social interactions and behavior (Rosenbaum-Elliot et al., 2011).

Understanding customer problems and making efforts to solve those problems form the core of marketing strategy (Alexander, 2015).

Customers are swayed by social and behavioral impulses leading to purchases which either solve a problem or meet their unique need. For this discussion we will evaluate the strategic brand management of Nike. The ...

Analysis of Nike and UK Market Strategy Project

Discuss whether or not the retail strategy is being executed effectively by the retailer. Provide research support for your argument. Identify why they did or should expand globally. Nike effectively executes retail strategy. From analysis of research on the company’s strategy in the UK, the company operates same format retails stores across the UK. The retail stores are either operated as franchised retail outlets or company-owned retail outlets (Soni, 2014). In addition to the retail outlets the company also sells its products through ecommerce. In the recent past the company hired a new digital strategy manager (Giordan, 2016). ...

Global Warming Phenomenon

The issue of global warming has been a critical problem across the entire world due to the effects associated with this condition. Global warming is caused by the increase in Earth's temperatures due to the effect of greenhouse gases. The greenhouse gases, such as carbon dioxide emitted from burning of fossil fuels like coal, oil, and natural gas to provide energy are responsible for trapping heat and preventing it from escaping from the Earth’s atmosphere. Human activities like cutting down trees and burning forests for farming activities has been attributed to the emission of greenhouse gases that are ...

Delirium Case Study

Acute confusional states also known as delirium are medical emergencies associated with substantial morbidity, mortality, and healthcare burden (Bassetti, 2007). The core characteristics of delirium are acute cognitive dysfunction and inattention. Delirium can result in permanent sequelea or become chronic (Fong, Tulebaev, and Inouye, 2009). This paper will examine the case of a 64-year old lady who presents with acute confusion, disorientation, and agitation. It will identify the key information provided and other essential information that needs to be identified. It will also examine the differential diagnoses and the most probably diagnosis for the patient. It will explore the ...

NIKE is a recognized brand all over the world, which can boast of quality goods as well as services. In order to sustain such success, the company commits itself to sustainable development as well as the maintenance of effective distribution channels (NIKE News, 2010). The retail model of NIKE is based on three major principles: selling goods to American and international wholesalers, direct-to-consumer (DTC) sales, and selling products to global divisions (Soni, 2014). In addition, e-commerce has become increasingly popular among NIKE’s partners and buyers. Therefore, the current paper addresses such topics as electronic, franchise, service-based and international ...

Walmart is a multinational corporation with a massive presence in various parts of the globe. The company's capital structure is made up of both debt and equity funds. In a bid to achieve maximum financial and operational efficiencies, the entity has designed its capital structure to more equity and less debt financing. (Soni) Equity capital is the primary type of capital used by the business to operate. Equity can be defined as the funding availed to the firm through the sale of share stocks and issuing the earnings attributable to the company's shareholders. The total shareholder equity held by ...

Under Armour

How have the norms and regulations of national government in its 'home' country shaped the way Under Armour has gone global? Under Armour had gone global with about 300 retail stores in 13 countries and aims to have more than 1,000 stores by 2018, with expansion plans in South American countries. There are certain norms and regulations of the US government that have helped shape the growth of Under Armour. Under Armour takes advantage of the norms and regulations of national government and works on its core values and adhere to these practices when doing business with suppliers. ...

Current Market Conditions of Nike

Nike, Inc., one of the world’s leading seller of athletic footwear and apparel was incorporated in 1968 and since then has grown immeasurably with a market capitalization of $83.6 billion and a brand value of $19 billion as of 2014 and a huge presence in 190 countries.. Several market conditions have impacted Nike’s growth and will continue to do so as it journeys through the future in an even more competitive industry. Currently, the key players in the athletic footwear and apparel industry are Adidas, Reebok and Puma. Until recently, new entrants in the market have emerged, ...