Essays on Specialty Coffee

Starbucks coffee is the most well-known coffee brand in the world. The company’s mission statement is: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time (Corporation)”. The company has grown rapidly since it was bought in 1987 by Howard Schultz, and currently operates all over the world. In 1995, the company expanded to selling bottled frappuccinos due to a partnership with the Pepsi Corporation. At the end of 1996, Starbucks employed over 20,000 employees and operated over 1,000 stores in thirty-two markets in North America (Kachra). By 2002, ...

Website: http://www.keuriggreenmountain.com/

Industry: Produces and sells coffeemakers, specialty coffee, and related products (teas, hot cocoa, among others).

BACKGROUND and HISTORY Green Mountain Coffee Roasters was created in 1981 in Vermont, as a small specialty coffee roaster, which expanded rapidly in the next 20 years. The company acquired the brewing-machine maker Keurig in 2006. It was a publicly traded company from 1993 to December 2015, when investors led by JAB Holding Company acquired GMCR for the amount of $13.9 billion (Yahoo Finance). GMCR describes itself as a “personal beverage system company revolutionizing the beverage experience through the power of innovative technology” (Keurig Green Mountain, Inc.). Their portfolio is comprised of 80 brands and more than ...

The University

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References 12

Appendix A . 13 1.0 Starbucks at 20 Percent Net Revenue Growth 1.1 Net Revenue Growth of 20 Percent 1.1.1 Current State Statista (2016) ranked Starbucks as the 2015 top leading coffeehouse chain globally in terms of revenue with its revenue of $21.095 billion, followed far behind by Costa Coffee ($1.809 billion) and McCafe ($1.462 billion). It also has the largest store chain of 23,043 stores worldwide. As of fiscal year 2015, Starbucks had a total number of 23,043 stores globally, 12,235 (53%) of which are company-operated stores and 10,808 (47%) are ...

Abstract

Establishing a business requires considering the opportunities and risks that it could face given the industry trends and prospects. That is because the industry trends determine competitiveness as well as the ability to meet the business goals. With that, this analysis presents a financial analysis of a business proposal for a coffee and bakery café based in New York City. The café caters to the youthful segment and serves products that consider the increasing health concerns over the effect of beverages and bakery products’ ingredients. Further, the analysis, involve an analysis of the most suitable approach regarding the space ...

Statement of historical question

Consumption of coffee in the America. What role does Starbucks play in the American coffee culture? Thesis Statement The evolution of the American coffee culture traces its origins from the seventeenth century. Over the years, the country would grow to become the largest consumer of coffee in the world. It is corporations such as Starbucks have served to spread this culture across the globe.

Annotated Bibliography

William H. Urke. All about coffee. Newyork, Newyork the tea and coffee trade Journal Company 1922, Retrieved Apr 13, 2016 from http://ibiblio.org/pub/docs/books/gutenberg/2/8/5/0/28500/28500-h/28500-h.htm Urke was an author in 18th and 19th centuries that focused primarily on ...