Essays on Spirit Airlines

Introduction

The U.S. airline industry continues to be fiercely competitive, due to a combination of rising costs, increased government regulation, fluctuating macroeconomic conditions, and increasingly price sensitive consumers (Southwest Airlines, 2016a). Environmental pressures have led to several mergers and acquisitions within the industry, including major carriers as well as regional and domestic carriers (Southwest Airlines, 2016a). Low-cost domestic airline carriers that offer non-stop service to popular domestic and tourist destinations within North America have emerged as formidable competitors to large, international carriers such as United Airlines. Southwest Airlines and Allegiant Air are two carriers that focus on variations of the ...

JetBlue Airways Corporation is an American airline which provides low cost, but high quality services by imposing advance technology and effective customer service. The airline was founded in 1998 and is headquartered in Long Island City nearer to New York City (JetBlue Airways). The fundamental business strategy is cost leadership and differentiation. JetBlue Airways has aggressively cut down the cost without neglecting the quality and comforts that customers want. Company aimed to develop efficient cost structure which supported low fare rates with standard quality services. The fares offered by company are almost 50% lower than other airlines. For ...