Essays on Sports Cars

History and 4Ps

Founded in 1931 by Ferdinand Porsche as a design and engineering services provides for the automobile industry, Porsche Automobile Holdings SE (Porsche) is one of the largest and most successful global automobile manufacturer, famed for its innovative and stylish designs as well as leading automotive technology/engineering. The company launched Porsche 356, a branded sport car in 1948, after the success of VW Beetle, which it had designed in 1934. With access to Volkswagenwerk’s distribution and organizational infrastructure, Porsche quickly established itself in both Germany and Austria, before finally moving its production activities to its own facilities in Stuttgart. ...

Analysis of Porsche AG

Analysis of Porsche AG The first car with Porsche as its brand name was rolled out in Austria in 1948. Since then, Porsche AG has become renowned worldwide for its beautiful and innovative automobile designs (“Porsche AG History,” (n. d.)). For example, Porsche 911, which was first launched in 1964, has been among the most recognizable and famous automobiles in the world. The firm has used car racing circuits to improve its products, which have been noted for their outstanding handling and high performance. In 1997, Porsche “introduced the Boxster, a newly designed, lower priced sports car” and, later, ...

Inventory Methods used by Corvette

Description of Corvette Assembly Plant Corvette is a branch of General Motors situated in Kentucky and is the main assembly plant behind manufacturing of the Chevrolet brand. General Motors began operations in the assembly plant in 1981 and major upgrades have taken place since then. With over 30 years of experience in the manufacturing industry, the assembly plant aims to raise the performance of sports cars by ensuring that the workforce available works in harmony to bring the desired quality. Focus is on the design, performance and the technological advancements exhibited by the cars assembled at the plant. The ...

Analysis of the Jaguar F Series Coupe Launch Campaign

(Instructor Name)

Introduction

The report examines the television advertisement used for the launch of the F Type Sports Coupe by Jaguar during the American Super Bowl in February 2014. The ad has subsequently been used for launch activities of the car across all English speaking markets.

The ad can be seen at https://www.youtube.com/watch?v=2Bls1KKDwmo (Jaguar, 2014a)

The theme chosen has been British villains and the tagline “It’s Good To Be Bad”

The ad is directed by renowned Australian-British film and television Director Tom Hooper (IMDb, 2014), who directed The King’s Speech (2012) and Les Miserables (2010). The theme stems from the simple fact that all the good Hollywood villains are British. Using a series of shots ...

Abstract

Motorsports or motorsport which involves motorized vehicles is considered fun on wheels. However, the sport is more than meets the eye. Motorsport and hill climbing are the riskiest pursuits, and require the highest degree of courage and conviction to pursue this sport. This paper defined and described motorsports, and dwelled at length on the developmental history of motorsports, particularly auto racing or car racing. Starting from the manufacture of the first gasoline-fueled automobiles, and first organized contest on 28th April 1887, every stage of development such as the period up to 1950, and thereafter till date has been included. ...

The automobile industry is considered a fundamental and complex industry compared to others due to the development process with every project. Arguably, the US is the world’s most open automotive market which for long. It has been a part of all major U.S trade development since WW1. The US has many automotive industries including; Fiat, GM, Nissan and Porsche to name a few. Despite all this variety, some consumers are not satisfied with local production and so they are opting to import cars of their choice they like more which are equipped with more and advanced technology, air-bags, antilock brakes, much ...

Identifying with groups can be a very difficult thing, especially if you were not raised in that group. Even if you are very familiar with a common interest, you may also have problems with the group you belong to. What does it mean to belong to something? Does a person have to believe in everything a group professes in order to be part of it? These questions relate closely to two experiences in which I examined the role of identity groups in my life – studying abroad in an American university and thinking about car culture, which is one of my hobbies. Both of ...

Introduction

Italian car maker Lamborghini produced a sports car between 1966 and 1972, which is the Lamborghini Miura. We argue that this design became the company’s benchmark of high performance, mid- engine-sized sports cars. Lamborghini Miura became the fastest road car in the market at launch.

Miura’s chassis design was created by out of enthusiastic minds of two young engineers hired by the company, Stanzani and Dallara. The actual chassis and idea were based on two-seater sports cars during this period. The concept behind this art element is to produce a barely tamed adaptation of a race car to travel the ...

1.0 Background and introduction. Porsche Automobile Holding SE, also known as Porsche, is a Germany company with numerous investments in the automotive sector. The headquarters of Porsche SE is based in Zuffenhausen and is mainly owned by the Pieche family and Porsche family. During June 2013, Qatar holdings ended up selling their 10% ownership giving the founding family 100% control. Porsche currently owns about 50.72% of voting rights in Volkswagen AG and also 50.1% in Porsche Zwischen holding GmbH, the main manufacturer of sports cars. In July 2012, Volkswagen AG ended up taking over Porsche completely, which is one ...

Introduction

Lamborghini is an Italian based automobile company that manufactures of luxury sports cars.it is owned by the Volkswagen group via its subsidiary Audi. Its headquarters are in Sant'Agata Bolognese. Its current Chief Executive Officer is Stephan Winkelmann.

- Ferruccio Lamborghini is the man beyond the formation of Lamborghini in 1963. - His main objective was to manufacture refined touring cars that would compete with those that were being manufactured by well-established marques among them Ferrari. - Its first models were released in the early 1960s and actually intensified the competition for automobiles. People could easily note the ...

BUSINESS REPORT

Executive Summary Corvette sells luxury sports cars and has just signed a contract to sell some of the cars to various customers around the globe. The selling prices for the cars are fixed and are set at the local currencies of the countries where the cars are being sold. However, there is uncertainty in the exchange rates in different countries. The Bank of America has provided them with estimates of the mean and standard deviation. HSBC has offered to pay a sum of $2,150,000 in return for the revenue in local currencies and the management of Corvette is ...

Executive Summary

Fisker Automotive was founded by Henrik Fisker and Bernhard Koehler, in California, USA to create environmentally conscious vehicles which are at the same time supreme examples of luxury, style and performance. Fisker Automotive was born in 2007 out of the vision of providing performance and style alternatives to vehicle enthusiasts who also are inclined towards being environment friendly. Fisker was one of the earliest of automobile manufacturers to have produced plug-in hybrid electric vehicles with its luxury sports sedan Fisker Karma. The Karma has been on available to retail customers since November 2011 and more such performance and style ...

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

Market segmentation is carried out by marketers and salesmen to be able to allow for strategic planning on how to approach the target market (Keillor, 2007). In the automobile industry there are many market segments. Three examples of market segments include luxury cars; specialty-sports cars; and executive cars. With these examples the marketer is targeting a different niche in the market. Luxury cars will be targeted at the very rich in society ...