Essays on Springdale

Introduction

Market and operations research as a means to gain insights into the various crucial aspects of business operations has gained importance in recent times aiding and supporting managerial decision making. Statistics as a tool of market and operations research and descriptive statistics in particular are playing an increasingly important role in managerial decision making. The present paper is based on a market survey of 150 respondents who were surveyed telephonically and were asked to provide information about themselves, their shopping habits and their view of how the three shopping areas fit into their shopping preferences. The responses were measured ...

In this paper, we examine the data obtained from the Springdale Shopping Survey. We will create contingency tables and relative frequency probabilities in order to provide the answers to the given questions.These answers will provide helpful insights to the shopping mall management. The variables we choose for this analysis is related to customers’ spending behavior depending on their gender and other significant factors.

So, according to the instructions, the variables participated in this research work are:

Variable # 4: How much the respondent spends during a trip to Springdale Mall? Variable # 5: How much the respondent spends during a trip to Downtown? Variable # 6: How much the respondent spends during a trip to ...