Consumer behavior incorporates the customers’ decision making process towards developing a positive buying behavior. The organizations that understand the consumer behavior of the customers, can enhance and modify their marketing strategies in order to influence the consumer behavior in such manner that the customers engage in the positive buying behavior (Solomon, 2014). The current paper enlightens the marketing strategies of McDonalds with respect to the consumer behavior that the organization has addressed in order to attract and retain its customers. McDonald’s mission is to become the favorite place for its customers to eat and drink and it is ...
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Abstract
Cancer of the lungs is among the leading causes of cancer in the world. It has two forms; small cell lung cancer (SCLC), and non-small-cell lung cancer (NSCLC). NSCLC constitutes about 85% of cases of lung cancer. Epidermal growth factor receptor (EGFR) and its mutations are found to have an important role in this cancer. Therefore, EGFR tyrosine kinase inhibitors (TKIs) can work effectively against NSCLC. Gefitinib, which is a first generation TKI, and afatinib, which is a second-generation TKI, are effective as a first-line therapy for advanced NSCLC. Erlotinib is effective as a second-line therapy for advanced NSCLC. ...
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