The retail and channel management course is an integral part of the bachelor’s degree in marketing at the university. The objective of the course is to equip students with a comprehensive view of retailing and also be able to analyze the retail environment and also expose students to the new developments in this industry. This is necessitated by the fact that the retail industry is changing each day and any successful business must be able to put this into consideration. The content of the course was covered in three broad sections that were subdivided into a number of sections. ...
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