Executive Summary:
At the beginning, it is important to say that Riva is one of the famous multinational brands. It is one of the well-known brands under the umbrella of Armada Group. The company was established in 1997. Currently, Riva is operational in five countries of the Gulf region; Kuwait, United Arab of Emirates, Qatar, Saudi Arabian and Bahrain. Riva has more than thirty outlet stores in the region with an aim to expand to 150 by the end of 2017. The company faces extensive competition globally thus needs continuos development to match the trends in the fashion industry. Riva is ...