VALS Analysis
VALS analysis VALS, an acronym of Values Attitude and Lifestyle is one of the major consumer behavior analysis tools for performing psychographic breakdown. The terms used for the survey presents an intangible nature for gauging the hidden nature of the consumers. The idea behind the survey given is that when a consumer’s thinking is known, and then the best communication approach can be devised to lure them to the product. Therefore, the best way to identify what the perception of the consumer about a certain product is through getting to their minds. The best way to achieve this ...
