Essays on Substitutes

Apple is a multinational company that is headquartered in the Californian State of the United States of America. The company mainly develops, sells and designs the major apple consumer electronics. The company also develops consumer hardware and software. Among her hardware products include; iPad tablets, iPhone smart phones, iPod media player (portable) introduced in the year 2001, Apple smart watches, Mac personal computers, Apple digital televisions and Mac personal computers. The company has also increased its online services that suite productivity and creativity. Subsequently, the apples consumers’ software’s have been developed to meet customers’ needs and satisfaction. This ...

5 Forces Case Report: The Air Express Industry Case Questions

Introduction

The air industry in the US dates back the early 1970s and its growth and development was gradual and based on numerous factors. In the initial period of operation, the industry particularly dealt with small packages and the entry into the industry was challenging due to the environment characterized by significant regulations. It is essential to understand the primary factors which led to its growth and development to its current status. First, the deregulation in the industry is attributed with significant changes, which allowed Federal Express, which was among ...

Introduction

Under Armour is the brainchild of Kevin Plank who initiated the company in 1996, which has grown to a multi-billion business venture operating in the American market and producing accessories and sports clothing. It is among the largest suppliers of casual and sportswear apparel in the Americas. The company is headquartered in Baltimore, Maryland with franchises across Houston, Austin, Denver, Texas, New York and other major states in North and South America. Further, Forbes notes that Under Armour’s core business is the manufacture, marketing, and distribution of branded sports apparel including footwear, accessories for men and women and ...

<<Name>> <<Professor Name>> <<Subject>> <<Date>>

Michael Porter’s Five Forces include - the threat of new entrants, threat of substitute products or services, bargaining power of buyers, bargaining power of suppliers and competitive rivalry between firms. We will apply this framework to the soft drinks industry. 1. Porter’s 5 Forces

Threat of New Entrants: Medium Pressure

The threat of new entrants is quite real for the soft drinks industry today. The consumer is becoming more health conscious. Many governments are instituting legislation to curtail the use of sugary soft drinks like Pepsi ...

Beer ranks highly among the most desired alcoholic drinks in Europe. The commencement of beer consumption initiated in Western Europe and soon after extended to Eastern Europe. Russia and Ukraine are among the main nation’s leading in the consumption of alcoholic drink in Eastern Europe. The rate of consumption of beer in Europe is advanced compared to other alcoholic drinks like Wine and Spirits which comprise Whiskey, Rum, Vodka, and several others. In the recent past, the beer market in Russia has been defined because of the macro economy, inevitable momentous price upturns and the change in regulations ( ...

Introduction

This business plan intends to operate a lemonade stand business in a local neighborhood by the name of ‘Lemon-Aid’. The name ‘Lemon-Aid’ has been chosen with a creatively altered spelling as it is catchy and therefore, will be easy to remember. This will also clearly reflect the product features and also involve a fun factor. The brand will use a slogan, ‘When Life Gives You Lemons, Get Your Lemon-Aid'. The selection of the name ‘Lemon-Aid' is based on its relatedness with the business type. Moreover, using a catchy name will not only attract customers but will also be easy ...

Application of elasticity in Starbucks Corporation

Introduction The concept of elasticity has great application in the decision-making process of a firm. Both production and pricing strategies must consider the level of elasticity of demand for various products. The market behavior of various products can be predicted by determining their elasticity with respect to price and income (Dobson & Palfreman, 1999). The price elasticity of demand helps in the measurement of the extent to which the quantity demanded responds to price changes while the income elasticity indicates how the quantity demanded varies households’ incomes (Opeyemi, 2013). Therefore, price elasticity helps in the pricing decisions while income elasticity ...

Introduction

Samsung is a multinational Electronics company that has existed in the market for the last 70 years. It is headquartered in Seoul, South Korea with regional conglomerates across the world. This company is involved in diverse business operations spanning from the manufacture and supply of semiconductors, digital media, mobile products, consumer electronics, wireless wearable, home appliances and industrial appliances. In 2009, Samsung Electronics Inc. was touted as the world’s largest corporation based on revenues and a market leader in the electronics industry. On top of being the world’s largest semiconductor chip producer, it is also, the world’ ...

Abstract

The paper involves the study of the implementation of management accounting in the business environment as a way for companies to attain competitive advantage. The aspect of the paper is of high importance because every business needs to succeed or be ahead of a competitor and the only way to achieve that is through use of the competitive advantage. Competitive advantage can be difficult to obtain especially if a firm does not implement Porter’s competitive resources to analyse and understand the market environment. The paper will also briefly describe the aspect of management accounting and the activities it ...

Competition

HGTV has positioned its product range in such a way that it has established a specific niche of the market. The market is on how- to-do shows which are quite unique to the audience, and hence the satellite television channel is a way ahead of the competition. It has tailored the programs to respond to particular needs of the market, which is not easy to match. However the unpredictability of the satellite television implies that the organization has to keep strategizing as measure to remain relevant and also position itself in the anticipation of any future competition. The organization’ ...

Government Actions in Markets

Figure 1 As a result of increasing the passenger movement tax on airlines, the equilibrium price P2 moves to new point P1. (P1>P2) The new quantity of flights is Q1. Therefore demand decreases, Q1 <Q2. Because of the increased prices some consumers denies to purchase tickets choosing other flight companies or using alternative ways of transportation. A tax that is imposed on sellers in fact creates a burden on consumers as well because of the fact that consumers will be forced to pay higher prices. It is clearly shows on the Figure1 that the revenue from sellers ...

Business Strategy

Q1 Answer The shakeout presented in this case is the closure of many restaurants recently due to their failure to break even in the business due to various underlying factors. In fact, many of them are filling for bankruptcy protection due to their inability to operate efficiently in the industry. Competition is one of the major threats in the chain restaurants that is posing a danger to their operations. The competition in the chain restaurant is subject to the differentiation strategies adopted by the chain restaurants. Inability to meet the quality demanded by the customers is another threat to ...

Essay Questions

Essay Questions Q. 1 One of most successful and fastest growing railroad firms in North America, the Union Pacific Corporation’s activities and operations are affected by a host of social, demographic, technological, environmental, geographic, economic, and political or legal factors external to its business environment. The technological factors that are likely to affect the company’s future operations are advancements in railroad and transport technology in general. The company will need to its operations, systems, and processes to keep up with these technological changes, such as the CAD III which is a computer-aided dispatcher. The demographic factors that ...

The Hershey Company was founded in 1894, and is an international leader in superiority and non-chocolate confectionary and chocolate associated grocery in the Northern American industry. The company also has a good reputation and is a leader in the gum and mint industry. The company’s leading rivals are Purdy’s, Nestle and Meiji. Hershey employs a number of strategies which have continued to ensure that the company remains ahead of its competition. These strategies include a competitive advantage, international markets, and measures of cost, productivity and opportunities. The company can steer its growth by seizing opportunities with the ...

SWOT analysis

Internal strengths Low start-up costs due to the presence of equipment and the opportunity to utilize family labour Continuing family tradition is a positive trait for differentiation and building up the company’s image in the eyes of customers

The application of fruity fragnances, capable of attracting teenagers

Safe and natural ingredients as a key differentiation trait Internal weaknesses Limited ability to introduce full product lines due to the size of the business and the lack of experience Limited awareness about the modern scientific developments in the field of skin care and an inability to apply them External opportunities Focus on growth (e.g., licensing operations to another firm ...

Guo (2012) gives the explanation for the concept of price elasticity of demand. It is simple and, when you think of it, obvious. With a very few exceptions, price increases will drive demand down. Interestingly enough, the controversy over EpiPens in the news today provides a good example of price elasticity of demand. The classic example is a drug addict or the slightly less addicted cigarette smoker. Price was essentially irrelevant to demand to these groups of consumers. The converse condition is also, then, true. Products that are commodities are essentially perfectly price elastic. Gas wars, for example, are ...

Industrial Background

Throughout the modern era, the technology has become a strategic tool for organizational success and necessity for customers. In context to businesses, none of the sector can operate and survive without the institution and usage of information technology (IT). By the utilization of IT, businesses tend to enhance their competitive advantage in the industry. Discussing the customers, they use IT for purposes such as socialization, acquisition of information, entertainment, and educational means. However, this paper aims to use Porter’s Five Forces Model to study the strategic position of Samsung before making a takeover decision. By definition, Michael Porter ...

BOP Assignment

A firm’s internal and external environment affects its performance in the market. It is worth noting that there are several tools of analysis used to determine the manner in which a given organization performs in its environment. Business operations take place within an environment. The environment factors are classified into internal and external factors depending on the type and ability of the firm to control. In this case, BHS is an example of an enterprise that was bought by an investor and merged into his wider business. After a while, it was on the verge of collapse, and ...

Introduction

The case dwells upon the situation, in which a new Major Accounts Management, Zain, who recently joined the organization Zoro Stationary, found himself, ones trying to adjust to the new environment. The reality demonstrates that the previous experience of this professional, which encompasses over ten years in one of the major regional clothing and household retailers allowed good insight into the purchasing and customer behavior. The challenges, associated with the change of the industry, corporate culture and personal diversity, however, built on a number of difficulties in adapting his skills to the new role. The learning process within the ...

Business

Assignment 1. The Market Assessment.

Introduction

The subject of the current research is the company Express Oil Change & Tire Engineers and its office in Cookeville, TN. This company provides a wide range of the services for the car owners. The most popular service is a 10-minute oil change that also includes some examination of the safety and mechanical conditions of the vehicle (Range of Auto Services Offered). The company has been established in 1979 and throughout 37-years, it has grown into one of the leading automotive service providers. Nowadays, there are more than two thousand of the company’s offices ...

Artificial blood

Artificial blood is a derived product that acts as a substitute for the red blood cells present in the body (Sódar, et al. 2016). In comparison to true blood, the purpose of artificial blood is to transport carbon dioxide and oxygen to all parts of the body. Based on current evidence, artificial blood can be developed or prepared by recombinant biotechnology, chemical isolation, or through synthetic production (Sódar, et al. 2016). The concept of plasma in artificial blood was first introduced in the early 1600s (was also known as blood substitutes). The search for true blood substitutes ...

1. Fixed costs are costs that are not directly changed by increasing or decreasing the scale of production in the short term. They take a place even in the case when the company produces nothing, that is, their value does not depend on production volume. The types of fixed costs: depreciation, rents, costs of capital repairs, the percentage of the loan for the purchase of equipment, payment of taxes, insurance premiums, administrative expenses etc. On the other hand, variable costs are such costs, the value of which directly depends on the scale of production. The types of variable costs ...

Question 1

Two Criteria that are used for the Selection of Companies to be bought or retained in GE’s Portfolio of Companies based on the Case The GE Company is regarded broadly as among the sphere’s most successful companies of the 21st century. When Welch started his job as the General Electric CEO in 1981, he commenced on a comprehensive change of GE’s approach; introducing a current era of internal efficiency and performance management. Jack Welch’s profit direction, which was aimed at developing wages of 1.5 intervals to dual of the GDP development rate and the management ...

A Case Study of Coca Cola Inc.

Coca Cola Inc. is a multinational beverage company with its headquarters in Atlanta, Georgia. It has many managed and private bottlers globally. As the largest beverage producer in the world, Coca-Cola sells to more than one billion consumers every day. Its well-defined distribution has been the cornerstone for its global positioning. The head factory produces the concentrated syrup, which is transported to its local distributors. The syrup and the production process intellectually protected by the intellectual property laws. As such, the head office controls all its products, including safety concerns. The organization produces a variety of carbonated drinks among ...

An industry entails the production of services and goods by availing utilities to customers or transforming inputs into outputs. The outputs of industry are either used by other manufacturers for further production or by consumers in satisfying their desires. Operations in a particular industry might be the generation, extraction, production or transformation of goods and services at a given price level. There three categories in which industry can be subdivided based on the nature of products in subject or the process of producing it. These types of industries entail: i.)Primary industries This industry entails creating utility by hauling ...

Elasticity is a measure of the sensitivity of supply and demand to changes in factors that define them, primarily to a change in the value of the goods. (Mankiw, 2009) In quantitative terms, the elasticity means the degree or measure the response in one variable to the result of a one percent change in another variable value. The most important role in the elasticity of supply and demand plays a varying demand that depends on the prices.

The main factors influencing price elasticity of demand are:

Availability of high-quality interchangeable goods and the price level on them (the more substitutes and the lower the prices are, the more ...

Final Assignment (Microeconomics)  

Consumer goods are products purchased to meet personal needs of consumers, family and household consumption. Consumer products with regard to the nature of consumption (the degree of durability) can be durable goods (i.e. used for a long time (cars, refrigerators, cell phones, furniture, TV sets)); and non-durable goods (i.e. consumed immediately (bread, cigarettes, drinks) or in divided doses (soap, toothpaste, washing powder), including disposable goods (once consumed) and services (the object of sale in the form of actions, benefits or satisfaction)) (Krugman and Wells, 2012). Consumer goods cannot be used for industrial production, since they do not have the ...

Introduction

Contemporary business, political and social environments have changed under the influence of globalization, consequent internationalization of business portfolios, size and scale of the activities and even the tremendously increased international mobility of individuals. It is difficult to argue that the future of the Oil and Gas industry have changed with the growing influence of OPEC, economic growth, observed in non-OECD countries and climate change policies and legislation around the globe (Martin, 1995). The access to the new fossil reserves and the changes in the distribution of these resources also have had a significant impact on the ways the future ...

Vivendi

Introduction Vivendi is a content and integrated media group that is operating its business throughout the value chain of entertainment industry. The company incorporates its business operation from talent discovery to the development, production and distribution of its content. The company owns the Universal Music Group, which is the world leader in music industry, whereas it also owns the Canal+ Group which is a leading television group in France. It also produces international television series and movies and owns a French TV channel, which is also the biggest pay TV in France. Vivendi has also initiated its investments in ...

Abstract

The report focuses on the market analysis for Redbox Automated Retail, LLC. The company provides customers with Blu-ray, video game, and DVD rentals through a variety of automated retail kiosks/self-care kiosks located in various convenience, drug, and grocery stores. The main clienteles for the company include the gamers, family oriented renters, and youth renters. The company uses its different automated retail kiosks in meeting the customer demands of speed, cutting-edge technology, reasonable prices, new releases, and convenience. The environmental factors that affect the way Redbox Company conducts its business include the laws and regulations in the DVD, game, and ...

Developing a Marketing Plan

Executive Summary This report is an analysis of PepsiCo marketing strategy in Cambodian market. The report starts by giving an explanation of the significance of marketing plan for Pepsi. It goes further to state the goals that the company intends to achieve and the mechanism to make them. The current marketing situation analysis gives the facts on the ground about the enterprise. It goes further to illustrate how the company has positioned itself in the market. There is SWOT analysis for PepsiCo. This gives the strengths and weaknesses that the firm has. Working to improve these factors and exploiting ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Introduction

Globalization of economies and the strengthening of political and economic relationships in the European Union have had the significant influence on the development of retail industry in the country. The fashion industry is highly dependent on the social and economic trends. With increased mobility of individuals and the digitalization of the markets, companies are obliged to look or ways to further enhance their brand and become more responsive to increasingly dynamic fashion market and consumers, who are more demanding with regards to the short lifecycle of the products today, than ten and even five years ago. Moreover, competition on ...

Business Analysis of Google

Google is an American multinational corporation, specializing in the provision of internet and search engine services. The organizational financial position outlines sustainable growth and strategic fit. Over the past three years, the organization demonstrated 35% growth in basic revenue, reaching USD 75 billion by the end of the financial year 2015. Google is a no-conventional company with strong focus on innovation and research and development. The organizational mission statement is "to organize the world's information and make it universally accessible and useful”. Since the company was founded in 1998, it grew into a billion dollar business with the strong ...

Company Background

The proposed company to be formed is to be called Cloth Monger. The domain name, ClothMonger.com is available and can be easily purchased and utilized for the creation and maintenance in order to meet the corporate objectives. Therefore, this company will create a platform where many people will be able to log in, make orders and pay through an ecommerce system like a credit card or direct bank debit. The company will focus on affordable clothes. This will include sourcing for clothes from China, Asia and other countries directly and also selling from popular brands that are known for ...

Biopure cooperation a biopharmaceutical firm that is privately owned. It deals with the purification of red blood cells to come up with blood substitutes. Its main products are Oxyglobin, blood substitutes for animals and Hemopure, blood substitutes for humans. The company has invested millions of dollars in the production of its two products (Gourville 1). Both of the products have to undergo approval under the United States government’s Food and Drug Administration (FDA) before they are released and made public for use. One of the organization’s products, Oxyglobin has already been approved by FDA and is ready ...

QUESTION ONE

Background Specifically, the porters five model is a tool that is widely used to identify and understand where power lies in a given corporation or institution. With such understanding, an organization is capable of capitalising on its strengths, improving its weaknesses, and avoiding costly mistakes. The key elements of the model include the buyer power, supplier power, the threat of new entrants, competitive rivalry, and the threat of substitutes (Dobbs, 2014). The healthcare organization that I choose for the healthcare organization that I choose for this assignment is Johns Hopkins Hospital.

Barrier to Entry

Health facilities are confronted with relatively high barriers ...

Background

Karen Millen (KM) is an English-born organization, which prides itself on individual design for each of the collection pieces and hand-crafted by Karen Miller designers in their home atelier. This proposition delivers unique customer experience, superior quality and attention to detail. The Brand positions itself as an affordable luxury fashion, present in 65 countries across six continents and operating two of its flagstone in New York and London (KM, 2016). KM felt the impact of the international economic crisis and its recent demerger from Aurora Group along with the toughening competition in the sector, going through significant financial challenges ...

Strategic Position

PEST Analysis in the UK Political Factors The United Kingdom relatively stable and fair country, where the public has a substantial influence on the inner working. The country also has a proactive government that offers abundant opportunities to the companies operating within the country. However, it is uncertain whether the UK will continue to be a member of the European Union where law and regulations are continuously updated in areas such as environmental legislation, consumer protection legislation, and Health and safety law.

Economic Factors

The United Kingdom has a substantial economic position compared to other countries. In Europe, the country is ...

Marketing Mix

Product positioning The Silk Almond milk positioning is based on the benefits, ingredients and size. It is meant to offer more calcium than the dairy milk in addition to being an excellent vitamin E source. Further, it has low calories with 60 per serving, no saturated fat or cholesterol, no added artificial flavors, colors, free of soy, dairy, casein, egg, lactose, gluten and MSG. Finally, it is also non-GMO verified. In that view, it is meant to address the consumers’ health concerns (Silk, 2016). Regarding the ingredients, the original silk almond is rich in almonds and filtered water, Sea ...

Introduction

Brief profile of the video case The Video Cola War is a documentary about the competition between the two key competitors in the carbonated drinks market. In that respect, it provides an overview of the Cola industry and explains how Coca-Cola and Pepsi have been competing.

Description of the organizations’ position

Coca-Cola and Pepsi are the leading competitors in the carbonated drinks market accounting for about 75% of the market share. In 2004, Coca Cola’s pretax profit was about 9% of its sales (Nils, 2015).

Portfolio objective

Considering the video’s content, this report presents an analysis of the two companies’ strategies and the Cola ...

Internal Analysis

Internal Analysis

Introduction

According to David (2011), every organization has weaknesses and strengths in its functional areas. Organizations have several functional areas depending on the industry they operate in. A firm that seeks competitive advantage against rivals must build on its distinctive competencies, which are inimitable strengths that others cannot replicate. Similarly, it is important to build on weaknesses and to turn them into strengths. The process of internal analysis, therefore, involves establishing the company’s strengths and weaknesses within key functional areas. Once completed, an internal analysis helps employees to understand and perform their roles within the larger organizational ...

The cohesive and all-sided education policy in the U.S. and some other Western countries includes a strong focus on the ‘holistic’ development of young individuals, which means combining development of not just mind alone but also body. Therefore, athletics has been literally embedded in the academic culture in multiple levels (Sitkowski17). However, given the nature of the issue, the correlation and impact of both athletics and academics on the individual’s performance and development outcomes have been debatable. Supporters of athletics and especially intercollegiate sports typical for the U.S. education system argue that sport is extremely helpful in building ...

Introduction

This essay will provide a plan for any manager anticipating increasing prices, analyze the primary impacts of the government on employment and production, examine the fairness of state policies, address the principal complications related to capital projects and offer a recommendation of how managers and stockholders can agree despite their interest.

Plan for managers

Virtually every food outlet from fast food stores to large cafes and schools’ cafeteria are offering low-calorie foods. A business desires to maintain the price of its commodities as perfect inelastic under all circumstances. Hence, the pricing strategies should not affect how customers view or purchase the specific ...

Microeconomics assignment 3

Demand for oil elasticity occurs when there is a rapid change in ultimatum for fuel products with respect to price fluctuations. Several factors can be attributed to this phenomenon of elasticity demand for oil. For instance, existence of close substitutes for fuel such as natural gas and solar panels. If people progressively opt to buy vehicles which consume alternative sources of energy other than petrol, a slight change in the price of the commodity will adversely affect its demand. In addition, if the general levels of income for majority of the nations in the world continue diminishing, then a ...

Introduction

GAP Inc. is US based clothing and accessories retail company. It has headquarters in San Francisco, California. The company was founded in 1969 by two partners. The motivation behind the formation of the company was making sure the availability of the pair of jeans at affordable prices. Now the company has expanded its business to different regions as well as divisions. The divisions of the company operating under GAP Inc. are Banana Republic, Old Navy, Athleta, Intermix, and Banner. GAP is the largest specialty retailer in the US. The company is operating in a tight, competitive landscape and faces ...

Historically, soft drink industry in the United States enjoyed great profitability, but in the beginning of 2010, the profitability declined because of low demand and low consumption of carbonated soft drinks. So, the companies have to respond in accordance with the demand and preferences of consumers.

Reason of Profitability of Soft Drink Industry

Soft drink industry is profitable because of its market strategies, competition with rivals, and cost of bottlers or products. Further, the Industry is profitable as buyers and suppliers do not exert their power on the industry, rivalry at internal level is intense, barriers to entry are high, substitutes are not enough for taking ...

Starbucks is a coffee corporation in America that was founded in 1971 and has turned out to be the largest coffeehouse company in the world. It offers the highest quality Arabica coffee as the base for her espresso drinks. This essay considers the case of Howard Schulz and the Starbucks coffee company, Harvard business school, case N9-803-361, revised September 30, 2005, by Nancy F. Koehn. Economist Nancy has researched about Starbucks Company under the leadership of Howard Schulz. She explains economic, management and marketing strategies that Howard Schulz has used to rescue Starbucks from collapsing. The case investigates the ...

Introduction

Health Care System is complex sector, influenced by a number of internal and external forces. One of the distinguishing characteristics of the companies, operating in the industry is the strong dependence on the local and international regulatory base and the regulations with regards to the licensing and composition of their products. In this document, I will focus on Johnson and Johnson (J&J) operations and will look at the competition, customer profiles, marketing mix and pricing strategies, relevant for the company. As it was outlined in the previous work, J&J works with a complete line of products, including baby, skin ...

Introduction

Lenovo is the Chinese company headquarters in Beijing, china and the second head quarter is in North Carolina, United States. The company Lenovo is indulged in the making of the personal computers, tablets, smart phones, and a lot of IT software, workstations, televisions, servers, and smart televisions. The Lenovo is successful in getting the largest unit sales. They develop, design and manufacture all the items mentioned above. They market the think pad for the notebook computers. Similarly, idea pads for the notebook computers. Idea center helps the desktop line, and yoga line helps in marketing the notebook laptops and ...

Introduction

Time warner Cable Company is a telecommunication company located at the Time Warner center in the United States in the city of New York. Time Warner company deals with the televisions networks, films and entertainment. It is the third largest telecommunications company in the world. The company was established in the year 1990. It was started by forming a merger between two companies in the United States of America. This companies comprised of Time Inc. and the Warner communications. The company mainly operates in film production and television. The company has a limited publishing operations in the United States ...

Introduction

Preliminary strategic audit refers to assess the current performance of the operations of the business. It examines that if the functions of organization are moving in the designed direction that is set to achieve specific goal or objectives. AT&T is a multinational company that provides effective communication products and services to its global customers. Its product includes smartphones, tablets, and broadband services that are widely used by the customers all over the world. The mission and vision of the company is to provide technological and innovative products to its valuable customers and ensures high satisfaction in the world market. ...

Company Overview

Enbridge is primarily an energy delivering company, supplying energy across Canada and the U.S. It boasts of the biggest crude oil and liquids supply system worldwide. Other industry-related businesses of Enbridge include natural gas stocking, transmitting and midstream. It is also into generation of renewable and alternative energy, including solar, wind and geothermal energy (Enbridge, 2016). When stating its mission, Enbridge uses clear words, describing its core values of integrity, safety and respect. It lays stress on environment, health and safety, based on safety principles and life-saving norms by underlining these values. Informing about its 65 years old record ...

Abstract

Market structure refers to the interaction between various buyers and sellers. Different market structures have different characteristics. The characteristics of the market structure determine the realized outcomes. There are three main market structure: perfect competition, oligopoly, and monopoly. Perfect competition has many sellers. Therefore, they do not have any market power. They cannot influence market outcomes. An oligopoly has few firms with some market power. They can influence the outcomes. Monopoly comprises of only one firm with absolute market power. Therefore, it can influence the realized outcomes. This paper highlights the characteristics of the various market structures. It then ...

The purpose of a marketing audit report is to enable an organization to analyze and evaluate the effectiveness of the marketing department relative to the use of alignment skills, processes, and systems because these processes affect the return on investment. Information revealed from this process can disclose the need for opportunities that can improvement the present marketing processes. As an example, if a company desires to achieve a higher performance level in its business, there will be the need to increase effectiveness while also improving the return on investment (Patterson, 2009). This could mean that the organization needs to ...

Chapter 1

1.0. Introduction The researcher followed a survey which was given out to the employees within magic care solutions care home. The researcher seeks to find out if the management within magic care is very effective. It was done through an analysis method which comprises of qualitative and quantitative. The analysis was built on primary data which was carried out through doing a questionnaire on effective leadership within magic care homes. The questionnaires were given out to staff within the care home. The results of the respondents was converted to qualitative data Leadership styles can be different with all different ...

International Market Entry Plan

Company/Product Overview. General Motors are a multinational corporation whose mother country is America. The General Motors’ business is in the automotive industry with its headquarters in Detroit, Michigan. The company’s main activities are the designing, building and selling of cars and trucks. It owns eighteen brands including Chevrolet, Cadillac, Opel, and GMC among others as illustrated by Harrison et al (17). There is no particular mission for the company, but on their website, they exist for this, “Making the best vehicles in the world needs world’s greatest employees. We take great pride on duty and care to ...

Identify two microeconomics and two macroeconomics principles or concepts from the simulation/ video. Explain why you have categorized these selected principles or concepts as microeconomics or macroeconomics. The main concepts displayed in the video are the law of supply and law of demand. These concepts are common to microeconomics and macroeconomics. Law of supply is a positive relationship between quantity of goods and services and its price. When price of a good rises, the quantity supplied of the good increases accordingly. With much higher price producers are willing to supply more goods and services. Law of demand depicts negative ...

MNE is a company, operating in two or more countries, conducting research there and having a multinational (decentralized) production, management and ownership of the capital. When moving the part of MNE production abroad, there is a replacement of the foreign exchange with international production of subsidiaries (Drucker). In this case, international trade, firstly, is taking on new forms of intra-firm trade, and secondly, stimulates the further evolution of the already existing forms of intra-industry trade. Intra-firm trade. It is inherent purely for a MNEs and occurs through the parent company import of products of its subsidiaries and parent company ...

Management

The selected business is of boutique of small level, in which ready-to-wear garments of Asian style that comprise of shalwar kameez, will be made available to females. The boutique is providing quality clothes with latest designs to customers.

Organizational Chart

The business of boutique is included in textile industry. Porter’s Five Forces Threat of New Entrants The threat from new entrants is low. This is because; Asian style ready-to-wear requires low skilled labor, which are well aware of different styles.

Availability of Substitutes

Availability of substitutes is higher, as people may wear other clothes that are available in the market. Further, they can ...