Executive Summary
This CSR report is based on Kellogg’s CSR practices and their impact on the company’s success in the market. Kellogg is adhering to sustainability and social responsibility referring to all aspects of its business. It is found to be faced with some issues when it comes to food safety identified by Greenpeace, but they are negligible while seen its level of compliance with other areas. Furthermore, CSR also contributes to the Kellogg’s financial gains while measured by sales revenue, profit margin, and the growth of business (Kellogg’s, 2014; Kellogg’s Annual Report, 2015). This report ...