Introduction:
Event management applies the use of the skills of project management to create and develop both small and large scale events that include a great deal of planning and logistics such as ceremonies, conferences, weddings, formal and informal parties among others. The field involves identifying the target audience, coming up with concepts that are related to the event and relating the technical aspects of the event beforehand. Event management is merged to serve as the marketing tool for the event being organized. In this case, event organizers devise the best methods they can employ to reach the target audience ...
