The movie The codes of gender: identity and performance in popular culture, directed by Sut Jhally is able to display advertising does not only entail selling products and services, but also sells ideas concerning the environment in which individuals live. Sut Jhally is a renowned media scholar who, in a categorical and impeccable manner is able to display that the commercial culture of advertising employs sensitive issues revolving around gender presentations. Jhally evaluates the body in the printed advertisements while giving reference to Goffman’s book, The Presentation of the Self in Everyday Life, in efforts to express the manner in ...
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