Essays on Sweeteners

Q1 For the purpose of the paper five additive found in food were chosen. The chosen food additives belong to different types of additives. First picked was corn syrup, which was chosen since it is usually the additive added in soft drinks, which are being consumed in large quantities especially in the United States. The additive belongs to the group of sweeteners. It can be found in processed food, sweets, non-diet drinks, cereals, breads, pastries, candies, cookies, cakes, syrups, crackers, fruits, vegetables, ice creams, meat, salad dressings, sauces, snacks, and soups. The high-fructose corn syrup has been correlated with ...

Acesulfame potassium is a calorie-free sweetener which is about 200 times more intense in sweetness compared to the normal sugar, and it has been around and in use in thousands of food products in 1988, In other words since the time, it was declared safe for the purpose of consumption. Acesulfame potassium was first discovered in Germany by Karl Clauss and H. Jensen in the year 1967. This was when the two researchers mixed butane with Fluor sulfonyl isocyanate and licked the solution when some of it spilled. The sweet taste was what gave Clauss the idea of using ...

A Case Study of Coca Cola Inc.

Coca Cola Inc. is a multinational beverage company with its headquarters in Atlanta, Georgia. It has many managed and private bottlers globally. As the largest beverage producer in the world, Coca-Cola sells to more than one billion consumers every day. Its well-defined distribution has been the cornerstone for its global positioning. The head factory produces the concentrated syrup, which is transported to its local distributors. The syrup and the production process intellectually protected by the intellectual property laws. As such, the head office controls all its products, including safety concerns. The organization produces a variety of carbonated drinks among ...

Coca-Cola’s Naturally Sweet Division: Strategic Objectives Summary

1.0 Naturally Sweet Division: A balanced score card 1.1 Financial perspective (Shareholder value) 1.1.1 Market share: Coca-Cola currently has 30 percent of the global market share of the beverage industry (Sure Dividend, 2016). The Company’s still brands have also captured at least 30 percent of the global industry. Since Naturally Sweet will be aiming to participate in both still and carbonated segments, it will aim to capture at least 30 percent of and Number 1 in the naturally sweetened drinks sub-segments in both the carbonated and still drinks. The products aims to secure for Coca-Cola the largest slice ...

The Vision, Mission, and Value Proposition of Coca-Cola’s Naturally Sweet Division

1.0 Naturally Sweet Division: A new vision, mission, and value proposition Innovation drives market-relevant and consumer-need-fulfilling product development (cf. Kanagal, 2015). The primary purpose of the Naturally Sweet Division is to develop naturally sweetened products using proven innovative technologies that brings the traditional culture of the Coca-Cola brand in products that perfectly satisfies the growing health-conscious, sugar-free product preferences of the post-modern consumers. This innovation factor will drive and guide the Naturally Sweet Division’s vision, mission, and value proposition to its health-conscious target consumers of all ages, guiding its product research and development endeavors.

Our new mission: To keep the world healthy, trim, and slim

Our new vision: Consumers: ...

Sodas: From Health Drink to Casual Beverage Prior to its current image as one of the most esteemed and consumed beverage across the globe, the history of soda drinks began with the manufacturing of carbonated water by Joseph Priestly, and Torbern Bergman’s invention of a mechanism turning carbonated water into chalk form with the use of sulfuric acid in the 1700s. However, Bellis and Oatman-Stanford noted that the newly manufactured good of Priestly and Bergman was met with little success in the market due to financial constraints and the presence of a weaker glass industry making it different ...

Organizational behavior is an important aspect of any company. Organizational behavior, according to Clegg, Komberger and Pitsis (2011), is defined as the processes and practices that provide the opportunity for individuals to perform to their utmost ability through interaction (2011). Based on this definition, businesses and companies should seek to understand the different types of personalities that work at their respective organization. In doing so, it not only allows for better operation, because employees and staff are continually motivated to do not only the right thing, but to be productive. One organization that thoroughly understands the concept of organizational ...

The issues of increased weight, obesity and other medical related problems have surfaced over the years and have become a serious topic for many health organizations and researchers. There are many factors that contribute to this increase in weight, but the intake of high-fructose corn syrup provides one of the greatest concerns for persons. The paper will address whether high-fructose corn syrup contributes to rapid weight increase even if persons take similar caloric intake as table sugar. Extensive or long term consumption of high fructose sugar and its by-products can lead to excessive increases in the fat in the ...