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Introduction Synergy is often referred to as the underlying motive for a merger or an acquisition of a smaller company by a larger one (Anderibom and Obote 99). The concept of synergy refers to the interaction of specific characteristics of two or more organizations in such a manner that the combined effect is greater than the sum of these respective traits operating independently in these organizations (99-100). When Apple acquired Beats Electronics in 2014 for $3 billion, that synergistic effect appeared to be the motive of the corporate action as far as official ...