The Story: Part One; Question 1
- In order to receive trademark protection, it is required that the trademark be distinctive. This implies that the mark should be able to clearly distinguish a specific product (good or service) as originating from a certain producer. To this end, consumers and the public should be able to identify the source of the product by just seeing the trademark. Secondly, the trademark to be registered must be in use commercially. Otherwise, the trader must give written evidence that they intend to use the trademark for commercial purposes in the future. - There are four main types of trademarks, namely; ...
