Introduction
Service marketing is a specific type of promotion of services that a business makes to its customers and clients. It is the promotional aspects that include the techniques that might be used to further and advance the reputation and notoriety associated with that product and/or service. This paper explores the concept of service marketing within eight experiences, and utilizes three service marketing constructs to examine how effectively said companies are marketing to consumers.
Methodology
For this particular research, both primary and secondary data were utilized. Primary data collection was an essential element of this report and was gathered by documenting ...
