Method
The research utilizes both secondary and primary methods of data collection. The secondary data collection methods involve a review of existing literature pertaining to the reputation of the business and corporate social responsibility CSR. The review of the literature sought to identify if there is a link between acting in line with CSR guidelines and business success. Primary collection of data utilized tools such as personal interviews and questionnaires. The participants comprise of the business managers and societal members or members of the community. Judgmental sampling, quota sampling, and snowball sampling were used to sample the study group.
The intended ...
