Amazon.com Inc. is an American E-Commerce company based in Seattle, Washington. It was founded in 1995 by Jeff Bezos and provides a platform upon which consumers can easily access and purchase books and other products such as CDs and DVDs online. The company was started to capitalize on the opportunity for online retailing as internet services grew across the global market. Amazon.com is one of the most cited companies with respect to business-to-customer e-commerce as its domain; amazon.com attracts over 600 million online customers annually (Shier 4). The company operates based on a mass marketing business model which aims ...
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Abstract Information technologies are the core components of any organizational studies. Since this phenomenon was introduced into organizational processes, it brought numerous advantages. Incorporation of information technologies into existing business environment has become an indispensable necessity of modern reality due to an ability of informational systems to grant a broad spectrum of opportunities and benefits. Maximization of efficiency, improved services, enhanced manufacturing capacities and supply chain lead to the industry’s growth and economic prosperity. This could hardly be possible without the new information and technological determinants, implemented to control and speed up the everyday business routines. Eventually, information ...